15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews

Question: What is one of the 15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews?
Answer: Comment On Less-Than-Stellar Reviews To Address Customer Concerns.

“If there is a less-than-stellar review, a brand can take the time to effectively comment and address any customer concerns related to the product. When another potential customer sees the brand’s response, it raises trust in the brand that it will effectively address customer concerns and act to fix them.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews” at Forbes.