Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

View some of our award-winning work from 2021! 

 

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually cultivates for its clients. These recognitions honor Hawthorne’s exceptional creative achievements across multiple channels, including wins for TV, digital and integrated campaigns.

“2021 was a remarkable year for Hawthorne Advertising, and it is gratifying to see our hard work on behalf of our clients rewarded with prestigious industry recognition,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering outstanding, measurable results through accountable campaigns is Hawthorne’s top priority for our clients. These awards demonstrate not only the creativity of our team, but also the success and impact these campaigns have had on the goals of our clients.”

Hawthorne Advertising’s innovative approach balances the emotional and the rational to create meticulously crafted, and expertly executed, campaigns that resonate with clients’ key audiences and produce significant return on investment.

Hawthorne Advertising has secured the following award wins in the second half of 2021, in addition to 25 in the first half of the year:

The dotComm Awards, which honor excellence in web creativity and digital communication, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Social Media Campaign, on behalf of Zesty Paws
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Integrated Marketing, on behalf of Zesty Paws
  • Gold Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • An Honorable Mention in the category of Paid Media, Banner Ad, on behalf of Zesty Paws

The Viddy Awards, which honor video excellence in a digital world, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise
  • Platinum Award in the category of YouTube/Vimeo, Ad/Bumper Pre-Roll, on behalf of Zesty Paws
  • Platinum Award in the category of Broadcast/Non-Broadcast/Web Commercials, Health & Wellness, on behalf of Zenwise
  • Two Gold Awards in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of LeafFilter
  • Gold Award in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of It’s Just Lunch
  • Gold Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise

The MarCom Awards, which honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. On behalf of It’s Just Lunch
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of Zenwise
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot, on behalf of Zesty Paws
  • Gold Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Two Gold Awards in the category of Web Element, Web Advertising Campaign, on behalf of Zenwise

The Davey Awards, which honor the best creative agencies worldwide, recognized Hawthorne with the following awards:

  • Gold Award in the category of Display Advertising & Rich Media on behalf of Zesty Paws
  • Silver Award in the category of Commercials on behalf of LeafFilter
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise

The Summit Marketing Effectiveness Award also honored Hawthorne Advertising with a Platinum Award for its work on LeafFilter’s national broadcast campaign. The international creative, marketing and advertising award honors the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.

In addition, Hawthorne Advertising’s CEO, Jessica Hawthorne-Castro, received the CEO Leadership Award from The Los Angeles Times B2B Publishing CFO and CEO Awards. The CFO & CEO Leadership Awards recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.

Hawthorne Advertising has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Alise Murawski
amurawski@nextpr.com
847-528-2882

Hawthorne Advertising Secures 25 New Creative Award Wins

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually secures for its clients. These recognitions honor Hawthorne’s remarkable creative achievements across multiple channels, including wins for TV, digital and integrated campaigns. These prizes are a testament to Hawthorne’s continued success and influence within the advertising industry as an independent agency.

“We are incredibly proud of the creative that Hawthorne Advertising continues to develop on behalf of clients, and these awards recognize our high caliber of work alongside other talented creators in the industry,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering measurable results is Hawthorne’s top priority for our clients. These awards demonstrate not only the success of our efforts, but also the strategic and creative impact our campaigns have on behalf of our clients.”

Hawthorne’s innovative approach balances the emotional and the rational to create meticulously crafted and expertly executed campaigns that truly resonate with clients’ key audiences and produce measurable return on investment. The range of awards exemplifies the agency’s accomplishments and expertise.

Hawthorne has secured the following award wins so far in 2021:

The Los Angeles American Advertising Awards (The “ADDYs”) recognized Hawthorne with the following honors:

  • Bronze ADDY in the category of Television Advertising, Regional/National Single Spot, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise

The Hermes Awards recognized Hawthorne with the following honors:

  • Platinum Hermes Award, Hermes’ highest honor, in the Digital Ad Campaign Category on behalf of Zenwise
  • Platinum Hermes Award in the TV Ad category on behalf of Zesty Paws
  • Platinum Hermes Award in the TV Ad category on behalf of Zenwise
  • Gold Hermes Award in the Digital Ad Campaign Category on behalf of Zenwise
  • Gold Hermes Award in the Team Achievement category on behalf of LeafFilter
  • Gold Hermes Award in the TV Ad Campaign category on behalf of HomeAdvisor
  • Honorable Mention in the TV Ad category on behalf of LeafFilter

The Vega Digital Awards recognized Hawthorne with the following honors:

  • Golden Centauri, Vega’s highest honor, in the Advertising Video/Online Video category on behalf of Zesty Paws
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Advertising Video/Online Video category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise
  • Bronze Arcturus in the Banner Campaign category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise

The Telly Awards recognized Hawthorne with the following honors:

  • Silver Telly in the category of Regional TV: Campaign – Business to Consumer on behalf of HomeAdvisor
  • Silver Telly in the category of Regional TV: Fitness, Health and Wellness on behalf of Zenwise
  • Silver Telly in the category of Regional TV: Miscellaneous on behalf of Zesty Paws
  • Two Bronze Tellys in the category of Online Commercials: Campaign – Business-to-Consumer on behalf of Zenwise

Hawthorne has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Catherine Hamm
chamm@nextpr.com
719-301-5256

13 Unique Ways A Business Can Use Video To Engage Its Audience

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content. Thirteen professionals from Forbes Agency Council explore how companies can be unique about their use of video in marketing, and how they can stand out from the crowd by leveraging these tactics.

13 Unique ways to engage with video

1. Engage Category Influencers

Consumers love video, as long as it is informative or entertaining or ideally both. Inform — don’t hard-sell. Engage YouTube influencers in your category and hire them to create branded videos with simple production values. And develop your own YouTube influencers through your SMEs or even enthusiastic customers. – Robert Finlayson, Zeno Group

2. Don’t Be Afraid To Get Personal

Grab the audience’s attention with a highlighted image or offer that catches their eye right off the bat. Once you have their attention, make the following seconds worth their time by letting the consumer or audience know how the brand can positively impact their life in the most concise and emotional way possible. – Jessica Hawthorne-Castro, Hawthorne LLC

3. Jump On A Hot Topic

When Peloton’s latest ad showed a woman getting an exercise bike from her husband for Christmas, social media outrage ensued. Ryan Reynolds’ Aviation Gin, however, identified an opportunity to engage in a trending cultural moment, creating a spot with the same actress and telling the story of what happened next. The lesson for brands is to keep it simple, relevant and most of all, timely. – Ryan Cassin, Asset Agency

4. Target A Search Query

Making videos that answer a specific question — especially a how-to question — can be very effective. People ask Google questions, and if your company has a good answer which can be made into a short, engaging video, you may have found an excellent way to rank first in search for a specific query. It’s important to ensure that the title of your video exactly matches the query you are targeting. – Samuel Michelson, Five Blocks

5. Create Snackable Videos

When people think of video formats, it is natural to associate them with high production costs. There is an incredible amount of tools out there today that allow you to create high-quality, made-for-social videos that are engaging with only a few clicks. Some videos — although short and sweet — can have a big impact when done the right way. Be consistent and results will come. – Alex Sandoval, MOI Global

6. Stand Out With Personalized Videos

Creating personalized videos for your audience is a smart way to stand out in a cluttered marketing landscape. When a customer sees their name or brand in the video thumbnail, they are much more likely to click through to view your content. The great news is that solutions such as Vidyard now make it possible to personalize videos at scale. – Jenni Smith, EGR International

7. Do A Weekly Live-Streamed Podcast

Setting up an in-house podcast and live-video streaming studio is relatively inexpensive and allows brands to amplify the way they engage their audience. Podcasts (and video streaming) can cover a range of topics, from reflecting on industry insights and news to interviews with industry thought leaders (or happy clients). Video is by far the most effective tool to maximize audience engagement. – Kristopher Jones, LSEO

8. Don’t Be Afraid To Use Animation

It seems counter-intuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message. – Francine Carb, Markitects, Inc.

9. Convert Website Case Studies To Video

Case studies are critically important to building trust and gaining the interest of business-to-business clients. But the traditional written case study, with its “problem, solution, result” format, doesn’t have the impact it used to. It’s been overused. Turning your case studies into video testimonials — with client interviews and compelling storytelling — will get them a broader and more engaged audience. – Scott Baradell, Idea Grove

10. Make Sure You Offer Value

Video should be just like any other content offer and give the viewer real value. Don’t push videos out about your great products or services. Do create authentic videos where you offer insights, takeaways, and action items that viewers can gain by watching your video. Next, make sure the offer is clear in the first five seconds and your engagement rate will soar. – David Ward, Meticulosity

11. Focus On The Story, Not The Sell

To help your videos stand out and connect with viewers, use them to tell stories, not rehash sales pitches. The power of video is the emotions it engages. Sales pitches aren’t emotionally engaging. Stories are. Make people fall in love with your brand through video. Hook first. Sell later. Practice inbound marketing fundamentals and you’ll see success. – Mary Ann O’Brien, OBI Creative

12. Speak With Your Brand’s Voice

Videos are another element contributing to our brand image and should be treated as such. Understanding the audience and the brand inside and out will help the creatives produce video content that carries the same voice. This is important because we can’t expect a single video to make much of an impact, but a series of consistent videos that follow a strategy will be memorable and impactful. – Ahmad Kareh, Twistlab Marketing

13. Stop Trying So Hard

The very word “video” stirs this notion that we need to be creating Oscar-winning footage to win at the game. Some of the most viral, clever videos are shot on an iPhone and feature signature choppy editing with grainy images. Source user-generated content over trying to hire the next Quentin Tarantino to shoot your video. Think raw, think real, think radically simple with your video efforts. – Danica Kombol, Everywhere Agency

15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.

The diversity in creation has its benefits and drawbacks, however. In a lot of cases, agencies may develop a creative process that inadvertently creates issues, leading to a sub-par final product. Fifteen associates of Forbes Agency Council take a look at some of the mistakes agencies make with their creative process, and how they can seek to fix those problems.

15 Mistakes Agencies Make with Creative and how to fix them

1. Focusing On Quantity Over Quality

Sometimes quantity can kill quality and creativity. The most common mistake I have seen is when, in the rush of producing more, agencies compromise on quality. We must focus on building content that will be followed, liked, go viral. The consumer will never decide to buy just because the content is abundant, but the consumer will always pay attention if the content is interesting. – Ally Spinu, USA Link System

2. Letting Creativity Overshadow Goals

Agencies forget to ask, “what’s the goal?” throughout the creative process. In an effort to produce unique and creative content, it is easy to forget what the goal of the content is. Do you want the reader to contact your company? Watch a video? Sign up for your webinar? Keep the core goal in mind as creativity flows from concept to launch. – Bernard May, National Positions

3. Not Doing Research First

One of the most common errors we help clients correct is the notion that creative concepts are by necessity based on intuition or happenstance. The biggest brands in the world know that effective creative is grounded in customer journey research. Knowing who your customers are and how they interact with your brand is essential to consistently creating campaigns that connect. – Mary Ann O’Brien, OBI Creative

4. Becoming Order-Takers Instead Of Idea-Makers

On one level, clients hire agencies to produce content or to do PR or marketing or web design. But ultimately, they are hiring you for your ideas. The most common mistake agencies make in their creative content process is to let their clients drive strategy. They become order-takers instead of idea-makers. Agencies must make sure their process always centers on strategy first, output second. – Scott Baradell, Idea Grove

5. Not Having A Clearly Defined Process

Many businesses never clearly define their process or they use an undocumented process. This is a common mistake. Once you document steps and, subsequently, results, you can refine your process, as you’ll see what works and what doesn’t. You’ll also ensure that your system is maintained. Your process does not need to be written in stone, but it should be written somewhere! – Fran Biderman-Gross, Advantages

6. Account Teams Trying To Influence The Creative

A common issue we’ve encountered in agencies is the account team injecting themselves into the creative process and direction. Account team lends perspective for the creative team to then consider but they should not be directing the creative. Attempting to implement thoughts the client has without thought to the decisions that have been made and why they were made, can be disastrous. – Paul E. Benninghove, Pavone Marketing Group

7. Creating Content That Doesn’t Fit Your Brand

A common mistake is spitballing content ideas that don’t fit a business model or branding. An easy way to fix this is just imagining how each tactic fits into your company’s mission, vision or overall presence. How does that piece of content reflect on you? Where is it going to be posted? Is it quality content? These are the questions that you should be asking when creating content. – Solomon Thimothy, OneIMS

8. Overstaffing A Campaign

When there’s a favorite campaign that everyone wants to work on, don’t fall into the trap of overstaffing it — everyone will start applying their hours to it, thus escalating time and budgets. Assign a small creative team to the campaign early on and keep the meetings short. Team members must adhere to the account lead and finance but don’t limit creativity — just pick the right team for the project. – Jessica Hawthorne-Castro, Hawthorne LLC

9. Thinking Too Big

As marketers, we’re trained to “think big” but in truth, sometimes our clients want us to solve a singular problem without rewriting the entire constitution. What if instead of thinking big, we started small and clearly defined the desired outcome coming up with uncomplicated, smart solutions? Too often, I see agencies overworking the creative concept and missing the core challenge. Small is big! – Danica Kombol, Everywhere Agency

10. Not Checking The Analytics

One of the worst mistakes that firms make is that they over-advertise and they over-saturate people with information as well as with content. This is not a wise move because it  means that people will not pay attention to messages when they are important. One of the most important lessons is to take the time to know your audience. A part of that means getting to know when to mail them. – Jon James, Ignited Results

11. Not Allowing Enough Time For Collaboration

The most common pitfall for agencies in this modern age is failing to allow enough time and space for real, organic, creative collaboration. This cannot happen in conference calls or over email. At our agency, when we gather in our conference room, close our computers and turn off our phones for an uninterrupted design sprint, we accomplish twice as much. – Jenni Smith, EGR International

12. Not Talking About What Matters To Ideal Clients

It’s amazing to me how many pro service firms do not have a clearly defined ideal client profile. I believe this is foundational to all creative messaging and promotion strategies. The ideation process, where campaigns are won or lost, should keep the goals, opportunities and challenges of ideal clients at the center. This is how “creative” creates distinction and brand differentiation. – Randy Shattuck, The Shattuck Group

13. Holding Onto Agency Structures Of The Past

Times have changed. Gone are the days when an agency is staffed like an assembly line, with everyone adding their cog to the wheel to make it move. Agencies holding on to the structures, processes and titles of the past are killing their creative process. Today’s modern marketing dynamic demands lean, nimble teams with better creative output, and everyone (from the top down) pitching in. – Jessica Reznick, We’re Magnetic

14. Using Excuses To Replace ‘This Isn’t A Priority’

There are hundreds of easy approach solutions to every limitation. Excuses are a smoke screen covering micromanagement and misaligned priorities. Executives overseeing the process, middle managers overemphasizing limitations and team members feeling unempowered — that is the real problem. Empower the team to find and own solution, and the process will work, every time. – Kirk Westwood, Glass River Media

15. Getting Caught Up In The Flavor Of The Week

One common mistake is to focus on a new flashy technology. It may be getting a lot of press and the clients may be asking for it. Don’t get caught up in the flavor of the week and stay grounded in what the brand is trying to accomplish. Bright and flashy creative ideas come and go but something that is creative and aligns to brand strategy has a much better chance of having a business impact.  – Laura Glotzbach, LGS Marketing Services

Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

Original Publication: PR Newswire

Date Published: June 5, 2017

The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into the year. The awards—granted by five different organizations and recognizing 17 different Hawthorne campaigns—showcase the high-caliber work that the agency consistently creates for its clients.

Hawthorne’s legacy of The Art of Brand, The Science or Response®, combines persuasive brand messaging with proprietary analytic systems that create and deliver highly accountable and successful integrated advertising campaigns. Hawthorne has an analytic video-centric marketing approach that helps brands grow through acquisition, retention and brand awareness. Appling the latest Neuroscience principles and data-driven technology to develop and execute, Hawthorne uses powerful visual and verbal storytelling to drive consumer response across all screens. As evidenced by the long list of recent awards, Hawthorne excels at crafting many different types of projects and campaigns across categories for a diverse roster of clients.

“We work hard to deliver amazing work to our clients that we know they—and more importantly their audience—will love,” said Hawthorne-Castro. “We are blown away by all these awards, and it feels great to have all our hard work recognized in this way. It inspires us to keep working even harder.”

Telly Awards
This year, Hawthorne received a grand total of 11 Telly Awards, which honor the best in TV and cable, digital and streaming, and non-broadcast productions.

  • Silver: General Business-to-Consumer for Promotional Pieces
    • “Chorus Line” campaign for HomeAdvisor
    •  “PULSE” for Sengled
  • Bronze: General Business-to-Consumer for Promotional Pieces
    • “Triple Play” for Charter Spectrum
    • “Always Know” for Dexcom (30 seconds)
    • “Always Know” for Dexcom (60 seconds)
    • “Hand Vacuums” for BLACK+DECKER
    • “Back Pain” for VARIDESK
  • Bronze: General Telecommunications/ Internet Service for Commercials/ Marketing
    • “Spectrum Fast” for Charter Communications
  • Bronze: General Business-to-Business for Promotional Pieces
    • “Standing Desk” for VARIDESK
  • Bronze: General Household Products/ Packaged Goods for Commercials/ Marketing
    • “Breakfast Sandwich Maker” for Hamilton Beach
    •  “3-in-1 Spiralizer” for Hamilton Beach

Hermes Creative Award
The Hermes Creative Awards honor the messengers and creators of traditional and emerging media. It’s an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. In 2017, Hawthorne received nine Hermes Creative Awards.

  • Platinum: Video-TV Ad Campaign
    • “Standing Ovation Campaign” for VARIDESK
    • “Chorus Line” for HomeAdvisor
  • Platinum: Website Element- Video for the Web
    • “Everywhere You Can’t Be” for Equifax
    • “Always Know” for Dexcom
  • Gold: Mobile & Web-Based Technology- Microsite
    • “Pulse” Microsite for Sengled
  • Honorable Mention: Video-TV ad
    • “Busy Mom” for HomeAdvisor
    • “Portable + Affordable” for BLACK+DECKER
    • “Points of Light” for Gemmy
  • Honorable Mention: Website Element- Video for the Web
    • “Grown Ups” for Equifax

American Advertising Award
Hawthorne received an award from the American Advertising Awards (formerly the ADDY’s), the advertising industry’s largest and most representative competition, which attracts over 40,000 entries a year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

  • Bronze: Integrated Advertising Campaign – Regional/ National (LA Local Competition)
    • “Cross Platform Campaign” for VARIDESK

ASTRID Awards
The ASTRID Awards were established to celebrate and reward the best in international design communications and originality in design. The ASTRID Award symbolizes the stellar qualities of creativity, craft, innovation and originality in design. Winners become members of the ASTRID Awards elite — the most successful and influential creators of design communications in the world. Hawthorne received two ASTRID Awards this year.

  • Silver: Video-DVD & Online: Social Media
    • “Always Know” for Dexcom
    • “Points of Light” for Gemmy
  • Silver: Websites: Microsites
    • “PULSE” Microsite for Sengled

Communicator Award
The Communicator Awards, presented by the Academy of Interactive & Visual Arts, honor excellence in marketing and communications. It is the leading international awards program recognizing big ideas in marketing and communications and honoring work that transcends innovation and craft to make a lasting impact. Hawthorne won six Communicator Awards.

  • Excellence: General- Miscellaneous for Commercials
    • “Chorus Line” for HomeAdvisor
  • Excellence: Commercial Campaign- Campaign for Commercials
    • “Standing Ovation” TV campaign for VARIDESK
  • Distinction: Online Advertising- Microsite for Online Advertising and Marketing
    • “PULSE” Microsite for Sengled
    • “Points of Light” for Gemmy
  • Distinction: General- Miscellaneous for Commercials
    • “Hand Vacuums” TV campaign for BLACK+DECKER
  • Distinction: Branded Content- Business to Consumer for Online Video
    • “Always Know” online video for Dexcom

“We are committed to thinking outside the box and pushing boundaries, and this line-up of awards validates that our work has impact,” said John Pucci, Hawthorne’s Chief Creative Officer.

This long list of awards is a testament to Hawthorne’s continued creativity, innovation and commitment to delivering the best possible work to its clients. In addition to awards honoring the agency’s creativity, Hawthorne was also named a Great Place to Work® in 2017 and Hawthorne-Castro has won numerous awards including “Woman of Influence” by Biz Women; “40 Under 40” by DMN; and “Female CEO of the Year in Advertising & Marketing” by CEO World Awards.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers and even drive consumer response to key retail outlets or corporate locations.

As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.