Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

View some of our award-winning work from 2021! 

 

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually cultivates for its clients. These recognitions honor Hawthorne’s exceptional creative achievements across multiple channels, including wins for TV, digital and integrated campaigns.

“2021 was a remarkable year for Hawthorne Advertising, and it is gratifying to see our hard work on behalf of our clients rewarded with prestigious industry recognition,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering outstanding, measurable results through accountable campaigns is Hawthorne’s top priority for our clients. These awards demonstrate not only the creativity of our team, but also the success and impact these campaigns have had on the goals of our clients.”

Hawthorne Advertising’s innovative approach balances the emotional and the rational to create meticulously crafted, and expertly executed, campaigns that resonate with clients’ key audiences and produce significant return on investment.

Hawthorne Advertising has secured the following award wins in the second half of 2021, in addition to 25 in the first half of the year:

The dotComm Awards, which honor excellence in web creativity and digital communication, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Social Media Campaign, on behalf of Zesty Paws
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Integrated Marketing, on behalf of Zesty Paws
  • Gold Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • An Honorable Mention in the category of Paid Media, Banner Ad, on behalf of Zesty Paws

The Viddy Awards, which honor video excellence in a digital world, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise
  • Platinum Award in the category of YouTube/Vimeo, Ad/Bumper Pre-Roll, on behalf of Zesty Paws
  • Platinum Award in the category of Broadcast/Non-Broadcast/Web Commercials, Health & Wellness, on behalf of Zenwise
  • Two Gold Awards in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of LeafFilter
  • Gold Award in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of It’s Just Lunch
  • Gold Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise

The MarCom Awards, which honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. On behalf of It’s Just Lunch
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of Zenwise
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot, on behalf of Zesty Paws
  • Gold Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Two Gold Awards in the category of Web Element, Web Advertising Campaign, on behalf of Zenwise

The Davey Awards, which honor the best creative agencies worldwide, recognized Hawthorne with the following awards:

  • Gold Award in the category of Display Advertising & Rich Media on behalf of Zesty Paws
  • Silver Award in the category of Commercials on behalf of LeafFilter
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise

The Summit Marketing Effectiveness Award also honored Hawthorne Advertising with a Platinum Award for its work on LeafFilter’s national broadcast campaign. The international creative, marketing and advertising award honors the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.

In addition, Hawthorne Advertising’s CEO, Jessica Hawthorne-Castro, received the CEO Leadership Award from The Los Angeles Times B2B Publishing CFO and CEO Awards. The CFO & CEO Leadership Awards recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.

Hawthorne Advertising has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Alise Murawski
amurawski@nextpr.com
847-528-2882

Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades

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LOS ANGELES, Dec. 6, 2018 /PRNewswire/ —

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.

Hawthorne Logo

Hawthorne combines brand strategy, data analytics and response advertising to create memorable campaigns that deliver results. The agency is known for its innovative vision, rigorous accountability, and commitment to its clients, and this excellence is consistently recognized by peers and industry leaders.

“With every campaign, we aim to help our clients achieve their goals through meticulously crafted, data-driven creative and media campaigns,” said CEO and owner Jessica HawthorneCastro. “Hawthorne won 59 awards in 2017 and we are thrilled to maintain these high standards and achievements year after year.”

Creative Awards

Davey Awards
The Davey Awards honor the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. This year, Hawthorne racked up 8 Davey Awards.

    • • Gold: Commercial Campaign
    • “With HomeAdvisor” for HomeAdvisor
    • • Silver: Commercial Campaign
    • “Chalkboard” for Angie’s List
    •  “Too Much Information” for Credit One
    • • Silver: Video for Online Advertising & Marketing
    •  “EverPure” for L’Oreal
    • • Silver: Consumer Products/Services for Commercials
    •  “Revitalift” for L’Oreal
    • “Elvive Protein Recharge” for L’Oreal
    •  “Roof to Foundation” for LeafFilter
    •  “Confessions of a Crafter” for Craftsy

Galaxy Award
Hawthorne received 2 Galaxy Awards, which serve as an international competition for product and service marketing. They are presented by MerComm, the world’s only independent awards organization dedicated to defining the standards of excellence in the communications fields.

    • • Bronze: Advertising: Single
    •  “Revitalift” TV Ad for L’Oreal
    • • Bronze: Video Campaign
    • “EverPure” Digital Video for L’Oreal

W3 Awards
Hawthorne received 1 W3 Award, which honor websites, online advertising & marketing, mobile sites/apps, video, and social.

    • • Silver: Social Video Campaign
    • “Influencer” for thredUp

dotCOMM Awards
This year, Hawthorne won 5 dotCOMM awards, which honor excellence in web creativity and digital communication.

    • • Platinum: Online Ad Campaign
    • “EverPure” for L’Oreal
    • • Gold: Video for the Web Short Form
    •  “Roof to Foundation” for LeafFilter
    •  “Summer Moments” for SanDisk
    • • Gold: Microsites
    •  “Points of Light” for Gemmy
    • • Honorable Mention: Online Ad Campaign
    •  “Influencer” for thredUp
    • • Honorable Mention: Website; Business to Consumer
    • “Points of Light” Dual Microsite for Gemmy

Corporate Awards
Stevie Awards For her leadership at Hawthorne, Jessica Hawthorne Castro received two Stevie® Awards for Women in Business. The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

    • • Bronze: Woman of The Year – Advertising, Marketing & Public Relations
    • • Bronze: Young Female Entrepreneur of the Year

Female CEO of the Year: CEO World Awards
This award honors the achievements and positive contributions of CEOs worldwide.

Finance Monthly CEO Awards
Inclusion within these awards directly ties back to those who exemplify the best in leadership.

Business Women of the Year: CEO Today Magazine
With this recognition, Jessica Hawthorne-Castro is celebrated as a female entrepreneur and CEO who continues to lead and influence her respective industry.These awards follow the 30 awards Hawthorne won in the first half of 2018, including 7 Telly Awards, 11 Hermes Creative Awards, 4 ASTRID Awards, and eight Communicator Awards.

Top Ad Agency: Design Rush

Hawthorne was also recently recognized as a top Ad Agency on DesignRush.

 

About Hawthorne: Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit https://www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.