10 Alternative Social Platforms Brands Can Leverage For Marketing

Question: What Is One Of The 10 Alternative Social Platforms Brands Can Leverage For Marketing?
Answer: ‘Twitch’.

“Gaming platforms such as Twitch are a good place to target specific demographics and consumers who would be interested in similar products. Reddit is also a popular platform that continues to gain momentum and is good for exploring your consumer audience and your effectiveness.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Alternative Social Platforms Brands Can Leverage For Marketing” at Forbes.

15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers?
Answer: ‘Targeting Audiences With Trending Topics’.

“AI can be used to connect with the audience’s habits and most “liked” content on social media to target them with specific topics and trends that are holding their attention or enticing them to swipe to learn more. However, even if you are selling directly on social media, make sure you also have the ability to sell on third parties such as Amazon, because consumers prefer a more streamlined process.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 Creative Ways Marketers Can Use AI To Build Connections With Consumers” at Forbes.

14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

Question: What Is One Of The 14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023?
Answer: Keeping Brand Messaging Light.

“For the upcoming Super Bowl, keep brand messages light, and don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life, and, of course, do it in a way that will create social media buzz and a sharable moment.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023” at Forbes.

16 Trends Marketing Agencies Need To Prepare To Leverage In 2023

Question: What Is One Of The 16 Trends Marketing Agencies Need To Prepare To Leverage In 2023?
Answer: The Cost-Efficiency Of User-Generated Social Media Videos.

“TikTok and user-generated social media videos that organically draw in an audience or create word-of-mouth are the best bang for your buck. They can be created by coordinating with real customers or influencers who are advocates for the brand.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Trends Marketing Agencies Need To Prepare To Leverage In 2023” at Forbes.

10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)

Question: What Is One Of The 10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)?
Answer: Ensuring Your Brand And Message Resonate Across Cultures.

“Ensuring brand and marketing messages resonate across different cultures can be a challenge both logistically and tactically when trying to secure global sponsorships. We’ve all seen U.S. celebrities who promote perfume or other products in foreign countries through ads that blend in. Make sure both your brand and your message can resonate across all cultures.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)” at Forbes.

16 Keys To Pulling Off A Successful Marketing Stunt

Question: What Is One Of The 16 Keys To Pulling Off A Successful Marketing Stunt?
Answer: Take Over A Space During A Public Gathering Or Event.

“During a large public gathering or sporting event, take over a space with creative installations and imagery that makes people literally ask each other what it is being advertised. Once it’s recognized, the uniqueness ingrains it in their mind, which helps with future brand building.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Keys To Pulling Off A Successful Marketing Stunt” at Forbes.

14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools

Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.

“Machine learning is key in advanced marketing analytics. First, you determine baselines for data and success metrics for a campaign with data scientists and analysts. Then, when the campaign is effectively running, machine learning can help take over data sets and support core marketing plans.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools” at Forbes.

14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos

Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos?
Answer: Get Creative With First-Person-POV Camera Angles.

“TikTok viewers enjoy first-person angles and points of view in content (such as videos that allow them to go on a roller coaster without having to ride it). So try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos” at Forbes.

How 16 Agency Pros Find Inspiration For Creative Campaigns And Copy

Question: What Is One Way For Agency Pros To Find Inspiration For Creative Campaigns And Copy?
Answer: Find Time For Quiet Reflection Every Day.

“Inspiration can come from virtually anywhere if you find time for quietness and reflection during the day—even in a board meeting. If you’re actively and quietly listening, you can have an “aha!” moment or inspirational idea at those times, or when driving, walking or reflecting on your day.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How 16 Agency Pros Find Inspiration For Creative Campaigns And Copy” at Forbes.

15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews

Question: What is one of the 15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews?
Answer: Comment On Less-Than-Stellar Reviews To Address Customer Concerns.

“If there is a less-than-stellar review, a brand can take the time to effectively comment and address any customer concerns related to the product. When another potential customer sees the brand’s response, it raises trust in the brand that it will effectively address customer concerns and act to fix them.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews” at Forbes.