7 essential items for every business’s holiday season to-do list

Question: What’s one of the 7 essential items for every business’s holiday season to-do list?
Answer: Ensure you have enough staff members and products to meet a sudden rush.

“With the holiday rush, ensure you are properly staffed with both people and products to meet demand when a rush comes in suddenly. Make sure you haven’t overlooked overlapping travel schedules or potential product shortages.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “7 essential items for every business’s holiday season to-do list” at The Business Journals.

How Holiday Planning Looks Different For Marketers And Advertisers In 2022

Question: Why Does Holiday Planning Look Different For Marketers And Advertisers In 2022?
Answer: ‘Seasonal’ Promotions Can Drive Sales All Year Long Now.

“Holiday sales and marketing have continued to expand well beyond Black Friday and Christmas, with holiday sales and promotions now starting in early fall and running through the New Year. In addition, Amazon Prime Days happen in the summer, which means there can essentially be promotions all throughout the year that drive consumer sales all year long.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How Holiday Planning Looks Different For Marketers And Advertisers In 2022” at Forbes.