SVP George Leon Participating and Speaking at the Mobilenomics Roundtable in Park City, Utah

June 5, 2017

On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an invitation-only summit that aims to help brands enhance their mobile marketing campaigns and will address key areas of mobile media, such as mobile video, geo-targeting, wearables and more. The event is hosted by Charlie Fiordalis of Mediacom and Jason Dawayne Smith of Mindshare.

As Hawthorne’s Senior Vice President of Media and Account Management, George Leon is an expert in direct and brand response advertising and oversees strategy in this area for some of Hawthorne’s biggest clients, like Equifax, Hamilton Beach and HomeAdvisor.com. With over 20 years of experience in the industry, Leon also uses his expertise in financial analysis and forecasting to lead Hawthorne’s Data Science and Technology initiatives.

Leon will be co-leading a panel this afternoon at 2:10pm Mountain Time entitled, “Getting Technology (and People) to Play Nice: Creating a True Single Customer View.” The panel will discuss what components are necessary for a single customer view, how to handle common barriers, how to optimize the customer view and who will do this, and if a single customer view is the right solution for various brands. Accompanying Leon on the panel will be: Mike Margolin of RPA, Brian Chap of L’Oréal and Danny Sfeir of Catapult1.

For more information on Mobilenomincs 2017, visit the event website.