Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Wondering how marketers can cut through the growing noise of AI-heavy messaging in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing clear human and business value to using plainspoken, solution-focused messaging and authentic storytelling, these perspectives highlight what it really takes to stand out in an AI-saturated landscape.
- Forbes
- Jessica Hawthorne-Castro
Curious how brands are rising to meet today’s rapidly shifting audience expectations in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From evolving consumer demands to the need for greater authenticity, agility and value-driven engagement, these perspectives underscore why brands must continuously adapt to stay relevant with today’s empowered audiences.
- Inc.com
- Jessica Hawthorne-Castro
Feeling the pressure of founder burnout? This Inc. article breaks down 26 real reasons founders get burned out and how to recognize them early, including insight from Jessica Hawthorne-Castro. From decision fatigue to isolation and more, it’s a must-read for anyone building or scaling a business.
- Inc.com
- Jessica Hawthorne-Castro
Struggling to make decisions without a perfect picture? You're not alone. This Inc. article breaks down 27 practical ways leaders approach decision-making when information is incomplete, including insight from Jessica Hawthorne-Castro. From separating signal from noise to balancing intuition and data, it’s a must-read for anyone navigating uncertainty.
- Forbes
- Jessica Hawthorne-Castro
What are the pivotal decisions driving scalable growth for agencies in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing the right talent and technology to strengthening processes and focusing on strategic client relationships, these perspectives underscore the key decisions that have driven agency growth and scalable success.
- Forbes
- Jessica Hawthorne-Castro
Curious how the customer journey is evolving in a post-funnel world and what that means for brands in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From non-linear paths to intent-driven engagement and always-on experiences, these perspectives highlight why it’s time to rethink how brands connect with today’s empowered consumers.
- MarTech Series
- Jessica Hawthorne-Castro
As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.
- Forbes
- Jessica Hawthorne-Castro
Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.
- Inc.com
- Jessica Hawthorne-Castro
Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.
- Inc.com
- Jessica Hawthorne-Castro
Curious how founders can successfully transition into strong managers in 2026? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring feedback to empowering your people, this is essential reading for any founder leveling up their leadership.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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