Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

View some of our award-winning work from 2021! 

 

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually cultivates for its clients. These recognitions honor Hawthorne’s exceptional creative achievements across multiple channels, including wins for TV, digital and integrated campaigns.

“2021 was a remarkable year for Hawthorne Advertising, and it is gratifying to see our hard work on behalf of our clients rewarded with prestigious industry recognition,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering outstanding, measurable results through accountable campaigns is Hawthorne’s top priority for our clients. These awards demonstrate not only the creativity of our team, but also the success and impact these campaigns have had on the goals of our clients.”

Hawthorne Advertising’s innovative approach balances the emotional and the rational to create meticulously crafted, and expertly executed, campaigns that resonate with clients’ key audiences and produce significant return on investment.

Hawthorne Advertising has secured the following award wins in the second half of 2021, in addition to 25 in the first half of the year:

The dotComm Awards, which honor excellence in web creativity and digital communication, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Social Media Campaign, on behalf of Zesty Paws
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Integrated Marketing, on behalf of Zesty Paws
  • Gold Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • An Honorable Mention in the category of Paid Media, Banner Ad, on behalf of Zesty Paws

The Viddy Awards, which honor video excellence in a digital world, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise
  • Platinum Award in the category of YouTube/Vimeo, Ad/Bumper Pre-Roll, on behalf of Zesty Paws
  • Platinum Award in the category of Broadcast/Non-Broadcast/Web Commercials, Health & Wellness, on behalf of Zenwise
  • Two Gold Awards in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of LeafFilter
  • Gold Award in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of It’s Just Lunch
  • Gold Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise

The MarCom Awards, which honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. On behalf of It’s Just Lunch
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of Zenwise
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot, on behalf of Zesty Paws
  • Gold Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Two Gold Awards in the category of Web Element, Web Advertising Campaign, on behalf of Zenwise

The Davey Awards, which honor the best creative agencies worldwide, recognized Hawthorne with the following awards:

  • Gold Award in the category of Display Advertising & Rich Media on behalf of Zesty Paws
  • Silver Award in the category of Commercials on behalf of LeafFilter
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise

The Summit Marketing Effectiveness Award also honored Hawthorne Advertising with a Platinum Award for its work on LeafFilter’s national broadcast campaign. The international creative, marketing and advertising award honors the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.

In addition, Hawthorne Advertising’s CEO, Jessica Hawthorne-Castro, received the CEO Leadership Award from The Los Angeles Times B2B Publishing CFO and CEO Awards. The CFO & CEO Leadership Awards recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.

Hawthorne Advertising has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Alise Murawski
amurawski@nextpr.com
847-528-2882

Hawthorne Advertising Secures 25 New Creative Award Wins

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually secures for its clients. These recognitions honor Hawthorne’s remarkable creative achievements across multiple channels, including wins for TV, digital and integrated campaigns. These prizes are a testament to Hawthorne’s continued success and influence within the advertising industry as an independent agency.

“We are incredibly proud of the creative that Hawthorne Advertising continues to develop on behalf of clients, and these awards recognize our high caliber of work alongside other talented creators in the industry,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering measurable results is Hawthorne’s top priority for our clients. These awards demonstrate not only the success of our efforts, but also the strategic and creative impact our campaigns have on behalf of our clients.”

Hawthorne’s innovative approach balances the emotional and the rational to create meticulously crafted and expertly executed campaigns that truly resonate with clients’ key audiences and produce measurable return on investment. The range of awards exemplifies the agency’s accomplishments and expertise.

Hawthorne has secured the following award wins so far in 2021:

The Los Angeles American Advertising Awards (The “ADDYs”) recognized Hawthorne with the following honors:

  • Bronze ADDY in the category of Television Advertising, Regional/National Single Spot, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise

The Hermes Awards recognized Hawthorne with the following honors:

  • Platinum Hermes Award, Hermes’ highest honor, in the Digital Ad Campaign Category on behalf of Zenwise
  • Platinum Hermes Award in the TV Ad category on behalf of Zesty Paws
  • Platinum Hermes Award in the TV Ad category on behalf of Zenwise
  • Gold Hermes Award in the Digital Ad Campaign Category on behalf of Zenwise
  • Gold Hermes Award in the Team Achievement category on behalf of LeafFilter
  • Gold Hermes Award in the TV Ad Campaign category on behalf of HomeAdvisor
  • Honorable Mention in the TV Ad category on behalf of LeafFilter

The Vega Digital Awards recognized Hawthorne with the following honors:

  • Golden Centauri, Vega’s highest honor, in the Advertising Video/Online Video category on behalf of Zesty Paws
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Advertising Video/Online Video category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise
  • Bronze Arcturus in the Banner Campaign category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise

The Telly Awards recognized Hawthorne with the following honors:

  • Silver Telly in the category of Regional TV: Campaign – Business to Consumer on behalf of HomeAdvisor
  • Silver Telly in the category of Regional TV: Fitness, Health and Wellness on behalf of Zenwise
  • Silver Telly in the category of Regional TV: Miscellaneous on behalf of Zesty Paws
  • Two Bronze Tellys in the category of Online Commercials: Campaign – Business-to-Consumer on behalf of Zenwise

Hawthorne has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Catherine Hamm
chamm@nextpr.com
719-301-5256

Tim Hawthorne Honored With 2020 Lifetime Achievement Award by Marketing EDGE

LOS ANGELESJan. 22, 2020 /PRNewswire/ — Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne’s contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.

Tim Hawthorne

“It’s an honor to receive the Lifetime Achievement award from Marketing EDGE,” said Hawthorne. “I’ve dedicated my career to pushing the advertising industry forward and fostering the next generation of marketing leaders. I deeply appreciate the recognition and thank Marketing EDGE for this opportunity.”

Hawthorne graduated cum laude from Harvard University. After producing and writing news documentaries with CBS and NBC TV stations in Minneapolis and Philadelphia, he founded Hawthorne Productions in 1980 and was accepted into the Directors Guild of America. Early clients included the prime-time programs Real People and That’s Incredible! and the syndicated shows You Asked for ItRipley’s Believe It or Not, and Entertainment Tonight. He also contributed programs to the emerging Cable Health Network.[2][3][4]

In 1986, Hawthorne founded Hawthorne Communications, now Hawthorne Advertising, the first full service agency focused exclusively on long form direct response television (DRTV). Since its inception, the company has managed over 600 DRTV campaigns and grossed billions of dollars in sales for its clients with its performance marketing expertise. Hawthorne Advertising consistently wins dozens of awards each year for the excellence of its work and collaborates with an impressive roster of Fortune 500 clients. The agency stands out for the impact, influence, and innovation of its campaigns.

Tim Hawthorne is credited with a number of DRTV industry firsts. He was the first advocate of major brand advertisers incorporating long-form TV advertising in their media mix and negotiated the first long-term bulk media contract with a national cable network. He co-founded NIMA (later known as the Electronic Retailing Association) and wrote the industry’s most cited full-length textbook. Hawthorne produced and managed the first infomercial for a Fortune 500 company, a major credit card company, a major health insurance company, and created the first campaign using DRTV to drive retail sales for an established brand. He oversaw the development of the first software program dedicated to analyzing sales and viewership performance of long form media and coined the term Media Efficiency Ratio (MER), a key performance indicator now a standard industry metric.

Hawthorne has garnered many awards throughout his career including a Lifetime Achievement award from the former Electronic Retailing Association and induction into the Direct Response Hall of Fame. He has been named the “Entrepreneur of the Year” for the Midwest Region by USA Today and Ernst & Young and recognized as one of the “25 Most Influential People In DRTV” by Response Magazine. Hawthorne’s long-term leadership in the DRTV field earned him the moniker “Father of the Infomercial.”

Today, Hawthorne Advertising is owned and operated by his daughter, Jessica Hawthorne-Castro, a former Marketing EDGE Rising Star who also has a host of awards including the Ernst & Young “Entrepreneur of the Year” for Greater Los Angeles. Hawthorne-Castro continues the tradition of being an industry leader in performance marketing and data analytics, delivering an ROI for their clients that exceeds all others.

“Tim was the person who first introduced me to the advertising business and has always been a tremendous source of wisdom and support,” said Hawthorne-Castro. “It’s wonderful to see his achievements recognized in this way and I am excited to celebrate with him.”

Now in its fifth year, the Marketing EDGE Awards celebrate excellence in marketing leadership. Each year, Marketing EDGE considers a Lifetime Achievement Award honoree by reviewing an individual’s hard work and success throughout their career and considering their dedication to supporting marketing educational programs. The ceremony for the 2020 EDGE Awards will take place on Monday, June 1 at Pier Sixty in New York City. Proceeds from the evening will benefit Marketing EDGE, to further its mission of launching the next generation of diverse and inclusive marketing leaders.

This year, Marketing EDGE held its first ever kick-off event on January 21 at the Nasdaq offices in NYC’s Times Square. Hawthorne-Castro attended the January 21 event to represent her father. To learn more about the company and how they deliver value by combining creative services with data science, visit hawthornedirect.com.

About Hawthorne Advertising:
Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Media Contact:
Rachel Bernstein
rbernstein@sspr.com 
856-745-3268