Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday

Hawthorne Advertising was named a Most Influential Family-Owned Business by the Los Angeles Business Journal, awarded a Bronze Stevie Award for Great Employers, and shortlisted for the Digiday Worklife Awards in the “Most Dedicated to Employee Growth” category. Additionally, CEO Jessica Hawthorne-Castro has been named a finalist for the Stevie Awards for Women in Business Woman of the Year — Advertising, Marketing and Public Relations.

Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades

Hawthorne Logo

LOS ANGELES, Dec. 6, 2018 /PRNewswire/ —

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.

Hawthorne Logo

Hawthorne combines brand strategy, data analytics and response advertising to create memorable campaigns that deliver results. The agency is known for its innovative vision, rigorous accountability, and commitment to its clients, and this excellence is consistently recognized by peers and industry leaders.

“With every campaign, we aim to help our clients achieve their goals through meticulously crafted, data-driven creative and media campaigns,” said CEO and owner Jessica HawthorneCastro. “Hawthorne won 59 awards in 2017 and we are thrilled to maintain these high standards and achievements year after year.”

Creative Awards

Davey Awards
The Davey Awards honor the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. This year, Hawthorne racked up 8 Davey Awards.

    • • Gold: Commercial Campaign
    • “With HomeAdvisor” for HomeAdvisor
    • • Silver: Commercial Campaign
    • “Chalkboard” for Angie’s List
    •  “Too Much Information” for Credit One
    • • Silver: Video for Online Advertising & Marketing
    •  “EverPure” for L’Oreal
    • • Silver: Consumer Products/Services for Commercials
    •  “Revitalift” for L’Oreal
    • “Elvive Protein Recharge” for L’Oreal
    •  “Roof to Foundation” for LeafFilter
    •  “Confessions of a Crafter” for Craftsy

Galaxy Award
Hawthorne received 2 Galaxy Awards, which serve as an international competition for product and service marketing. They are presented by MerComm, the world’s only independent awards organization dedicated to defining the standards of excellence in the communications fields.

    • • Bronze: Advertising: Single
    •  “Revitalift” TV Ad for L’Oreal
    • • Bronze: Video Campaign
    • “EverPure” Digital Video for L’Oreal

W3 Awards
Hawthorne received 1 W3 Award, which honor websites, online advertising & marketing, mobile sites/apps, video, and social.

    • • Silver: Social Video Campaign
    • “Influencer” for thredUp

dotCOMM Awards
This year, Hawthorne won 5 dotCOMM awards, which honor excellence in web creativity and digital communication.

    • • Platinum: Online Ad Campaign
    • “EverPure” for L’Oreal
    • • Gold: Video for the Web Short Form
    •  “Roof to Foundation” for LeafFilter
    •  “Summer Moments” for SanDisk
    • • Gold: Microsites
    •  “Points of Light” for Gemmy
    • • Honorable Mention: Online Ad Campaign
    •  “Influencer” for thredUp
    • • Honorable Mention: Website; Business to Consumer
    • “Points of Light” Dual Microsite for Gemmy

Corporate Awards
Stevie Awards For her leadership at Hawthorne, Jessica Hawthorne Castro received two Stevie® Awards for Women in Business. The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

    • • Bronze: Woman of The Year – Advertising, Marketing & Public Relations
    • • Bronze: Young Female Entrepreneur of the Year

Female CEO of the Year: CEO World Awards
This award honors the achievements and positive contributions of CEOs worldwide.

Finance Monthly CEO Awards
Inclusion within these awards directly ties back to those who exemplify the best in leadership.

Business Women of the Year: CEO Today Magazine
With this recognition, Jessica Hawthorne-Castro is celebrated as a female entrepreneur and CEO who continues to lead and influence her respective industry.These awards follow the 30 awards Hawthorne won in the first half of 2018, including 7 Telly Awards, 11 Hermes Creative Awards, 4 ASTRID Awards, and eight Communicator Awards.

Top Ad Agency: Design Rush

Hawthorne was also recently recognized as a top Ad Agency on DesignRush.

 

About Hawthorne: Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit https://www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Jessica Hawthorne-Castro Honored as Bronze Winner of Two Stevie Awards: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations)

Bronze Stevie Award 2018

We are proud to announce that our CEO, Jessica Hawthorne-Castro, has been named a Bronze Stevie Award winner in two categories: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations).Bronze Stevie Award 2018

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

More than 1,500 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year.

Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 200 business professionals around the world, working on six juries.

As Hawthorne’s leader, Jessica Hawthorne-Castro has instilled a complete service approach that includes media planning, buying, analytics, campaign management, strategic planning and creative development. She adjusted the company’s focus to align with the TV advertising shift by using technology to measure both audience engagement and campaign success. The agency features advanced techniques such as brain mapping, neurolinguistics, adaptive content and pixel tracking to understand consumer reactions and exceed client needs.

In the last year, Hawthorne-Castro put her agency’s complete approach into practice by leading the development of an innovative brand-response campaign to raise critical funding for a groundbreaking and lifesaving regional children’s hospital that had an extremely limited media budget. The approach not only raised awareness for Children’s Hospital Los Angeles (CHLA) through an emotionally-charged storytelling campaign on radio and TV, but also targeted likely donors and ensured response was measured and accurately tracked/adjusted per specific target audiences and niches and channels.

Hawthorne-Castro has also focused internally within her organization on maximizing quality of life for employees and has created a dynamic workplace that offers advancement for all.

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.