Advertising Industry | Page 32 of 34

DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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15 essential qualities every great marketing leader should have

Agency Press / By jfrancis

As marketing needs expand by the year, an abundance of leadership roles, from SEO specialists to social media moguls, emerge. Anyone can be named as a manager, but what makes a great leader, particularly in the marketing sphere?

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How Extremely Busy Executives Make Time to Be Great Parents

Agency Press / By jfrancis

The main key to being “fully present” with my children is working smart while at work. I am highly organized, which allows me to get through all the important tasks of my day quickly. For example, even with all my meetings and various activities of the day, I get hundreds of emails, but I get my email inbox down to less than 30 total emails every day before I leave work and go home to my family.

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5 Cutting-edge Ways Companies Are Leveraging Augmented And Virtual Reality

Agency Press / By jfrancis

One of the hottest trends in advertising right now is the use of augmented reality (AR) or virtual reality (VR). AR and VR can provide greater creative freedom for advertisers, resulting in a product that can reach customers in a way that traditional ad mediums can’t always do.

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8 Advertising Trends Experts Predict Will Die Out In 2020

Agency Press / By jfrancis

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.

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Data To Decisions

Agency Press / By jfrancis

Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones.  The larger problem is what to do with the data.

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9 Tips For Balancing Automation And Personalization In Your Marketing

Agency Press / By jfrancis

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

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8 Practical Ways To Optimize AI For Marketing

Agency Press / By jfrancis

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.

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An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

Agency Press / By jfrancis

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?

The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a less pressurized environment, where people feel comfortable expressing themselves.”

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7 EASY WAYS TO BRING YOUR AGENCY INTO THE MOBILE-OPTIMIZED WORLD

Agency Press / By jfrancis

Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount of time the average person spends on their phone each day, there’s a large window of time advertisers could be taking advantage of to get their content in front of their audience.

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