Advertising Industry | Page 33 of 34

The Versatility of Connected TV and How to Best Integrate Into Marketing Strategies

Connected TV covers a broad range of executions and it can be a very powerful tool in a media mix if properly deployed.
As consumers increasingly utilize streaming and connected TV services, either as a substitute for linear or as an extension of their TV viewing, connected TV advertising is proving to be a versatile channel in a brand’s overall marketing strategy.

The Versatility of Connected TV and How to Best Integrate Into Marketing Strategies Read More »

Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

Quantum Considerations and Neuroscience for Brand Response Marketing Read More »

3 Ad Campaigns That Resonated With the Gen Z Audience

Agency Press / By jfrancis

Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.

3 Ad Campaigns That Resonated With the Gen Z Audience Read More »

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

Agency Press / By jfrancis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. Read More »

Incorporating corporate social responsibility (CSR) is increasingly important for success

Agency Press / By jfrancis

Businesses of all sizes and across industries spend billions of dollars a year on corporate social responsibility (CSR) activities. CSR means choosing to put people and the planet first by operating in a way that is economically, socially and environmentally sustainable.

Incorporating corporate social responsibility (CSR) is increasingly important for success Read More »

How emotionally fueled mass communication can affect advertising and brands

Agency Press / By jfrancis

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.

How emotionally fueled mass communication can affect advertising and brands Read More »

Building housewares brands with brand response TV

Agency Press / By jfrancis

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

Building housewares brands with brand response TV Read More »

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Agency Press / By Shane Martin

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign Read More »

Private Equity firms and Branding: 7 reasons why it makes for better ROI

Agency Press / By jfrancis

Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?

Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »

Growing ‘unicorns’ with brand response TV advertising

Agency Press / By jfrancis

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.

Growing ‘unicorns’ with brand response TV advertising Read More »