Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
Why Brands Will Be Fragile In 2021 and How They Can Win Consumers Read More »
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
15 tips for making a great first impression on a new partner or client Read More »
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021 Read More »
E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this phenomenon.
10 pro tips for making your new e-commerce effort a success Read More »
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
13 Pragmatic Ways To Leverage Seasonal Products This Year Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
6 Issues You’ll Never See In Truly Excellent Marketing Copy Read More »
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
11 Expert Insights On How To Run An Effective Co-Marketing Campaign Read More »
With so many newly released products and services constantly being announced, it can be difficult for companies to get the attention of consumers when they bring something new to market.
Launching A New Product Or Service? 15 Creative Ways To Showcase It Read More »
The critical roles of clients, people and community in building out a successful CSR strategy.
3 Critical Pillars to Building a Corporate Social Responsibility Strategy Read More »
An agency doesn’t just sell a product; it builds a story around the item that gives it a life of its own.
How To Bring A Brand To Life: 14 Lessons In Effective Storytelling Read More »
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