Social networks are the new search engines. How performance marketers can leverage this trend.
We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.