Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
Audience Targeting
Want to Attract Younger Consumers? Just Be Yourself
We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
Six critical strategies for defining your B2C company’s target audience
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
Podcast: A People-First Agency Transformation Strategy
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Tips to Help You Understand and Action Your Advertising Data
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
