Customer Experience | Hawthorne Advertising

Why customer experience is the ultimate growth strategy in 2026

As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.

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8 ways to evaluate your company’s CX (beyond direct feedback)

Agency Press / By Paulina Rzepkowska

Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.

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15 expert insights on how to elevate customer service with chatbots

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 15 expert insights on how to elevate customer service with chatbots?

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6 effective ways a business can gain deeper insights into its CX

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 6 effective ways for a business to gain deeper insights into its CX?

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Why Brands Will Be Fragile In 2021 and How They Can Win Consumers

Agency Press / By jfrancis

Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.

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7 Tips For Leveraging Ai To Improve User Experience

Agency Press / By jfrancis

The use of artificial intelligence in marketing and advertising has been constantly on the rise due to the technology’s versatility in connecting brands with customers.

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8 Tips For Leaders Looking To Future-proof Their Experiential Marketing Techniques

Agency Press / By jfrancis

Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers, creating memorable immersive experiences their audiences will love.

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14 Agency Pros Share Their Best Practices For Website Management

Agency Press / By jfrancis

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

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