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Inc.com

Bootstrap or venture capital? 27 ways to think about it

Curious how founders decide between bootstrapping and venture capital? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From weighing control versus speed to aligning funding with growth ambitions and risk tolerance, these perspectives highlight how entrepreneurs can choose the right path for sustainable success.

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27 ways to make decisions without complete information

Struggling to make decisions without a perfect picture? You’re not alone. This Inc. article breaks down 27 practical ways leaders approach decision-making when information is incomplete, including insight from Jessica Hawthorne-Castro. From separating signal from noise to balancing intuition and data, it’s a must-read for anyone navigating uncertainty.

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How 21 leaders let employees use AI in the workplace

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

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Growth investment or maintaining profitability?

Curious how today’s leaders are thinking about growth vs. profitability in 2026?Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From disciplined budgeting and thoughtful risk-taking to prioritizing initiatives that actually move the business forward, this is essential reading for anyone navigating scaling challenges and sustainable success.

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