CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards! Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their […]
BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today Read More »
By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make
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The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the
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Author: Forbes Agency Council Original Publication: Forbes Date Published: June 3, 2018 The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not
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Author: Forbes Agency Council Original Publication: Forbes Date Published: June 2, 2018 For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode. While you should be concerned about a sudden dip in site
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Author: Forbes Agency Council; Jessica Hawthorne-Castro Original Publication: Forbes Date Published: June 4, 2018 Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future. Earlier this year, Toyota announced its vision to transform from a car company into a
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Author: Jessica Hawthorne-Castro, CEO Original Publication: Ms. Career Girl Date Published: March 22, 2018 That bit of wisdom from the legendary Estee Lauder has served me well in my journey from career girl to CEO. It’s one thing to set your goal at the top. It’s another thing altogether to create an action plan to make it
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Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association
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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers
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Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that
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