Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.
15 big don’ts for biz owners’ live video content: what to leave out Read More »
Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.
12 powerful ways an employee council can benefit a brand Read More »
Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.
19 tips to make unexpected marketing pivots seamless Read More »
Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.
Closing the gap between creative and marketing performance Read More »
Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.
Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.
5 drivers of full-funnel growth with CRM and CDP data Read More »
Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.
Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.
Your 4-step guide to local marketing success Read More »
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
18 smart ways to prepare for tomorrow’s performance marketing Read More »
Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.
Unlocking the full customer journey with advanced marketing measurement models Read More »
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