Marketing Strategy | Hawthorne Advertising

Celebrating women’s resilience through gratitude and empowerment

Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.

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Modern TV strategy in practice: a conversation with Paul Her-Sturm of Hawthorne Advertising

Agency Press / By Paulina Rzepkowska

We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.

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The new era of customer journeys is co-created, adaptive and AI-powered

Agency Press / By Paulina Rzepkowska

Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent

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15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By Paulina Rzepkowska

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

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12 powerful ways an employee council can benefit a brand

Agency Press / By Paulina Rzepkowska

Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.

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19 tips to make unexpected marketing pivots seamless

Agency Press / By Paulina Rzepkowska

Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.

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Closing the gap between creative and marketing performance

Agency Press / By Paulina Rzepkowska

Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.

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Hawthorne Advertising and The Trade Desk unlock hyperlocal growth with precision CTV strategy

Agency Press / By Paulina Rzepkowska

Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.

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5 drivers of full-funnel growth with CRM and CDP data

Agency Press / By Paulina Rzepkowska

Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.

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Unlocking Growth: Building Out Your High-Performing Funnel Strategy. LeadsCon 2025 Key Takeaways and Practical Action Steps.

Agency Press / By Paulina Rzepkowska

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

Unlocking Growth: Building Out Your High-Performing Funnel Strategy. LeadsCon 2025 Key Takeaways and Practical Action Steps. Read More »