MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising
“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”
Marketing Strategy
Exploring new media channels for your brand
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
The crossover between brand and performance
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
12 industry leaders share their favorite personal and business ‘growth hacks’
Question: What’s a favorite personal and business ‘growth hack’ of one of the 12 industry leaders?
17 key components of crisis-resistant enterprises (and how to develop them)
Question: What’s one of the 17 key components of crisis-resistant enterprises?
17 burned-out marketing clichés and strategies to avoid
Question: What’s one of the 17 burned-out marketing clichés and strategies to avoid?
Elevate Your Lead Gen Strategy for Accelerated Growth
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
Seriously — this is the smartest time to invest in marketing
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
How balanced is your 2023 marketing portfolio?
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.
13 ways to develop an organic marketing strategy
Building an effective organic marketing strategy can be done without a large budget.
