Marketing Strategy | Hawthorne Advertising

From streaming to AI: agency leaders’ next big media bets

Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.

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Rituals and rules: how agencies ensure high creativity and quality

Agency Press / By Paulina Rzepkowska

Looking to elevate creativity while maintaining consistency and quality? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From establishing clear rituals and repeatable processes to setting defined standards that drive both innovation and accountability, the piece explores how agencies balance structure with creativity to deliver exceptional work.

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Agencies and influencers: how today’s new biz partners strike deals

Agency Press / By Paulina Rzepkowska

Looking to build smarter partnerships in today’s evolving marketing landscape? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring mutually beneficial deals to fostering long-term relationships, these insights highlight how modern partnerships are redefining growth and value creation.

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Important things agencies won’t cut, even when budgets tighten

Agency Press / By Paulina Rzepkowska

Looking to navigate tighter budgets without sacrificing impact? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing strategic planning and client relationships to maintaining innovation and data driven decision making, these perspectives reveal what truly sustains long term value and growth.

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Why customer experience is the ultimate growth strategy in 2026

Agency Press / By Paulina Rzepkowska

As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.

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How to evolve omnichannel marketing strategies: 19 expert tips

Agency Press / By Paulina Rzepkowska

Wondering how omnichannel marketing is evolving in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are redefining omnichannel strategy to create seamless, data-driven customer experiences, strengthen brand trust, and deliver consistency across every touchpoint.

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Celebrating women’s resilience through gratitude and empowerment

Agency Press / By Paulina Rzepkowska

Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.

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Modern TV strategy in practice: a conversation with Paul Her-Sturm of Hawthorne Advertising

Agency Press / By Paulina Rzepkowska

We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.

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The new era of customer journeys is co-created, adaptive and AI-powered

Agency Press / By Paulina Rzepkowska

Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent

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15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By Paulina Rzepkowska

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

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