Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
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Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
12 Trends In Account-Based Marketing Every Marketer Needs To Know Read More »
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
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It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
Brand Response TV – More for Less? Read More »
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers.
15 Best Practices To Ensure A Successful Partner Marketing Initiative Read More »
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising Read More »
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers.
How Brands Can Partner Up To Gain More Customers This Holiday Season Read More »
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR Read More »
Adaptability and agility have been widely credited with helping businesses that have endured over the past year and a half, but if pressed, most leaders would add another essential element: a strong network.
The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet.
12 Good Reasons To Leverage More Traditional Advertising Outlets Read More »
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