Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online.
16 Effective Ways To Create An Evergreen Video Ad Campaign Read More »
Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they might fall short of their goals.
10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year Read More »
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
11 Expert Predictions On The Future Of Video Marketing Read More »
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
12 Trends In Account-Based Marketing Every Marketer Needs To Know Read More »
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
Agency Relationship Status: It Doesn’t Have to be Complicated Read More »
It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
Brand Response TV – More for Less? Read More »
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers.
15 Best Practices To Ensure A Successful Partner Marketing Initiative Read More »
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising Read More »
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers.
How Brands Can Partner Up To Gain More Customers This Holiday Season Read More »
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR Read More »
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