Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.
Midsize companies: Avoid these 15 sales-stifling marketing mistakes Read More »
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics Read More »
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of Read More »
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
How To Start A Social Monitoring Program: 14 Tips For Companies Read More »
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
11 Inspiring Ways To Market A Strong Company Culture Read More »
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
15 Marketing Strategies To Make The Most Of Customer Testimonials Read More »
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
13 Pragmatic Ways To Leverage Seasonal Products This Year Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
6 Issues You’ll Never See In Truly Excellent Marketing Copy Read More »
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
11 Expert Insights On How To Run An Effective Co-Marketing Campaign Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
8 Tips For Being More In Tune With Your Audience’s Feelings Read More »
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