media strategy | Hawthorne Advertising

How to go beyond SEO and 3P data: 20 overlooked brand-building tactics

Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.

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Unlocking Growth: Building Out Your High-Performing Funnel Strategy. LeadsCon 2025 Key Takeaways and Practical Action Steps.

Agency Press / By Paulina Rzepkowska

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

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Exploring new media channels for your brand

Agency Press / By Paulina Rzepkowska

As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?

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Seriously — this is the smartest time to invest in marketing

Agency Press / By Paulina Rzepkowska

Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.

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How balanced is your 2023 marketing portfolio?

Agency Press / By Paulina Rzepkowska

Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.

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