media strategy | Hawthorne Advertising

Upfronts 2026: Why accountability is top of mind for agencies

As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.

Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.

As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.

Upfronts 2026: Why accountability is top of mind for agencies Read More »

From streaming to AI: agency leaders’ next big media bets

Agency Press / By Paulina Rzepkowska

Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.

From streaming to AI: agency leaders’ next big media bets Read More »

How to go beyond SEO and 3P data: 20 overlooked brand-building tactics

Agency Press / By Paulina Rzepkowska

Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.

How to go beyond SEO and 3P data: 20 overlooked brand-building tactics Read More »

Marketing Funnel Strategy: Building a High-Performing Funnel: LeadsCon 2025 Takeaways

Agency Press / By Paulina Rzepkowska

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

Marketing Funnel Strategy: Building a High-Performing Funnel: LeadsCon 2025 Takeaways Read More »

Exploring new media channels for your brand

Agency Press / By Paulina Rzepkowska

As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?

Exploring new media channels for your brand Read More »

Seriously — this is the smartest time to invest in marketing

Agency Press / By Paulina Rzepkowska

Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.

Seriously — this is the smartest time to invest in marketing Read More »

How balanced is your 2023 marketing portfolio?

Agency Press / By Paulina Rzepkowska

Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.

How balanced is your 2023 marketing portfolio? Read More »