Social Media | Hawthorne Advertising

From metrics to meaning: why emotional analytics are the next frontier in brand strategy

If you’re only tracking metrics like clicks and views, you’re only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.

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How to organically grow a brand’s social media following

Agency Press / By Paulina Rzepkowska

Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.

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How agencies are leveraging 15 social media updates right now

Agency Press / By Paulina Rzepkowska

Staying ahead of ever-evolving social media trends is no easy feat—but it’s essential for brands and agencies looking to stay relevant and drive real results. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights how agencies are already leveraging the latest platform updates to connect more meaningfully with audiences.

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16 brand-building social media strategies for new business owners

Agency Press / By Paulina Rzepkowska

For new business owners, social media is a powerful tool to establish and grow your brand. Jessica Hawthorne-Castro provides her best tip can help you connect with your target audience and build a strong online presence in Business Journals Leadership Trust latest online story.

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19 unconventional branded social media accounts that inspire marketers

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 19 unconventional branded social media accounts that inspire marketers?

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Exploring new media channels for your brand

Agency Press / By Paulina Rzepkowska

As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?

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10 alternative social platforms brands can leverage for marketing

Agency Press / By Paulina Rzepkowska

Question: What is one of the 10 alternative social platforms brands can leverage for marketing?

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7 common social media faux pas committed by businesses (and what to do instead)

Agency Press / By Paulina Rzepkowska

A social media slip-up can cause quick and lasting damage to a brand or business.

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7 creative ways a small company can up its social media game

Agency Press / By jfrancis

An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly.

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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

Agency Press / By jfrancis

Social media originally started as a platform to connect with others — now, it’s so much more than that.

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