Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.
5 smart small-biz strategies every business should adopt Read More »
In today’s ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
How to plan and lead with confidence (even during uncertainty) Read More »
Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.
Avoid these mistakes when building an SMB leadership team Read More »
It’s not just about listing features—it’s about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.
How to communicate the real value of your offerings to customers Read More »
Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you’re part of a growing startup or managing a small but mighty team, these takeaways are worth the read.
How to provide stellar customer service (even with a lean team) Read More »
Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.
8 ways to evaluate your company’s CX (beyond direct feedback) Read More »
High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.
How to diagnose and address high turnover and low engagement Read More »
Leadership isn’t just about making big decisions; it’s also about consistently handling the day-to-day responsibilities that build trust and drive team success. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights key leadership actions that should never be overlooked.
Critical leadership duties that must not be ignored (and why) Read More »
Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you’re building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.
10 ways leaders can inspire innovation in the workplace Read More »
Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.
5 signs a business risk might not pay off Read More »
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