Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
- The Business Journals
- Jessica Hawthorne-Castro
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
- The Business Journals
- Jessica Hawthorne-Castro
Trust is the foundation of every successful business—but it’s easier to lose than gain. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights which common mistake companies make that can quietly erode customer trust over time.
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her journey from the entertainment industry to leading a pioneering advertising agency. She discusses the power of integrating creativity with data analytics and the importance of authentic, feminine leadership in today's dynamic business environment.
- The Business Journals
- Jessica Hawthorne-Castro
Setting team goals that truly drive results requires more than just ambition—it demands clarity, alignment and structure. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for goal-setting that align teams and propel performance. Discover how to transform goal-setting into a powerful tool for success.
- The Business Journals
- Jessica Hawthorne-Castro
Leadership isn’t just about strategy—it’s about mindset. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to foster positivity both in and out of the workplace. A great reminder that small, intentional actions can create lasting impact.
- Forbes
- Jessica Hawthorne-Castro
Summer internships are more than just a resume booster—they're a powerful opportunity for agencies to build future talent and get fresh perspectives on key initiatives. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares which tasks interns can take on to deliver real value and gain meaningful experience.
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.
- The Business Journals
- Jessica Hawthorne-Castro
In today's ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
- Forbes
- Jessica Hawthorne-Castro
In today's competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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