Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
- The Business Journals
- Jessica Hawthorne-Castro
Increasing revenue doesn’t necessarily have to mean growing your current client base.
- Forbes
- Jessica Hawthorne-Castro
Every time executives speak publicly, they communicate a lot—not only about themselves, but also their organization.
- Adweek
- Jessica Hawthorne-Castro
We all know personalization and micro targeting has become more and more prevalent, but it is a "must have" instead of a "nice to have" at this point for marketers.
- AiThority
- Karla Crawford Kerr & Cyndi McMaster
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
- AdExchanger
- George Leon
Buyers who need to maintain a presence during this year's midterms will have to plan on paying more to place inventory that receives lower response rates.
- The Business Journals
- Jessica Hawthorne-Castro
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
- The Business Journals
- Jessica Hawthorne-Castro
Building an effective organic marketing strategy can be done without a large budget.
- The Business Journals
- Jessica Hawthorne-Castro
Understanding of consumers as individuals can guide current and future business decisions.
- Forbes
- Jessica Hawthorne-Castro
A paid social strategy is table stakes for many larger companies, but how can small or midsized businesses get into the game without spending too much of their marketing budget?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
