Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Current
- Paul Her-Sturm, Gina Lombardo-Negron
As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.
Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.
As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.
- Inc.com
- Jessica Hawthorne-Castro
Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.
- Forbes
- Jessica Hawthorne-Castro
Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.
- Inc.com
- Jessica Hawthorne-Castro
Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.
- Forbes
- Jessica Hawthorne-Castro
Looking to sharpen your agency strategy and leadership approach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leadership and growth to creativity and client relationships, these reads offer valuable insights to help agencies build, scale and stay competitive in an evolving industry.
- Forbes
- Jessica Hawthorne-Castro
Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.
- Forbes
- Jessica Hawthorne-Castro
Looking to elevate creativity while maintaining consistency and quality? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From establishing clear rituals and repeatable processes to setting defined standards that drive both innovation and accountability, the piece explores how agencies balance structure with creativity to deliver exceptional work.
- Forbes
- Jessica Hawthorne-Castro
Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.
- Inc.com
- Jessica Hawthorne-Castro
Looking to unlock the full potential of AI in your day-to-day work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From envisioning AI that predicts the real-world impact of decisions to tools that streamline workflows, enhance creativity, and even guide more thoughtful leadership, the piece explores how far AI could go if there were no limits.
- Forbes
- Jessica Hawthorne-Castro
Looking to build smarter partnerships in today’s evolving marketing landscape? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring mutually beneficial deals to fostering long-term relationships, these insights highlight how modern partnerships are redefining growth and value creation.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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