Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Inc.com
- Jessica Hawthorne-Castro
Curious how founders can successfully transition into strong managers in 2026? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring feedback to empowering your people, this is essential reading for any founder leveling up their leadership.
- Forbes
- Jessica Hawthorne-Castro
Curious how agencies are turning content syndication into a strategic growth lever in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From testing messaging to choosing the right platforms, these tips show how syndication can strengthen brand authority and fuel scalable growth.
- Inc.com
- Jessica Hawthorne-Castro
Curious how today’s leaders are thinking about growth vs. profitability in 2026?Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From disciplined budgeting and thoughtful risk-taking to prioritizing initiatives that actually move the business forward, this is essential reading for anyone navigating scaling challenges and sustainable success.
- Forbes
- Jessica Hawthorne-Castro
Wondering how omnichannel marketing is evolving in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are redefining omnichannel strategy to create seamless, data-driven customer experiences, strengthen brand trust, and deliver consistency across every touchpoint.
- Forbes
- Jessica Hawthorne-Castro
Curious about where podcasting is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking podcast strategy to better engage audiences, amplify reach, and future-proof audio content in a rapidly evolving media landscape.
- Inc.com
- Jessica Hawthorne-Castro
In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.
- Forbes
- Jessica Hawthorne-Castro
Thinking about what the next wave of healthcare marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking strategy to reduce friction, build trust, and make healthcare marketing more human and customer-centric.
- Forbes
- Jessica Hawthorne-Castro
Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
- Forbes
- Jessica Hawthorne-Castro
Thinking about ways to make the customer journey as seamless as possible? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
- Forbes
- Jessica Hawthorne-Castro
Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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