Personalizing interactions to the people that use your products or services can help drive customer engagement.
5 ways to leverage behavioral targeting to increase customer engagement Read More »
Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
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Increasing revenue doesn’t necessarily have to mean growing your current client base.
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We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
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The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
How CPG Brands are Evolving in 2022 Read More »
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers Read More »
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
12 ways for managers to understand what stakeholders want Read More »
Building an effective organic marketing strategy can be done without a large budget.
13 ways to develop an organic marketing strategy Read More »
Understanding of consumers as individuals can guide current and future business decisions.
8 essential things to understand about consumer psychology Read More »
The economy is looking even more dire, and there are lessons performance marketers can take away.
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