Marketing and PR are different — here’s why you need both
Question: What’s one of the reasons why you need both marketing and PR?
Marketing and PR are different — here’s why you need both Read More »
Jessica Hawthorne-Castro
16 industry leaders share must-read books for small-business owners
Question: What’s one of the 16 must-read books for small-business owners?
16 industry leaders share must-read books for small-business owners Read More »
15 agency pros share tips for leveraging seasonal e-commerce products
Question: What’s one of the 15 tips for leveraging seasonal e-commerce products?
15 agency pros share tips for leveraging seasonal e-commerce products Read More »
11 tasks AI automation can help agencies with but will never take over
Question: What’s one of the 11 tasks AI automation can help agencies with but will never take over?
11 tasks AI automation can help agencies with but will never take over Read More »
5 business lessons to learn from high-profile corporate failures
Question: What’s one of the 5 business lessons to learn from high-profile corporate failures?
5 business lessons to learn from high-profile corporate failures Read More »
How 14 agencies are helping clients gain an edge this holiday season
Question: What’s one of the ways 14 agencies are helping clients gain an edge this holiday season?
How 14 agencies are helping clients gain an edge this holiday season Read More »
8 keys to successfully onboarding new team members
Question: What’s one of the 8 keys to successfully onboard new team members?
8 keys to successfully onboarding new team members Read More »
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising
“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising Read More »
18 agency leaders share best practices for peer-to-peer marketing
Question: What’s one of the 18 best practices for peer-to-peer marketing?
18 agency leaders share best practices for peer-to-peer marketing Read More »
How AI will help marketers harness psychology to drive consumer purchase decisions
Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.
How AI will help marketers harness psychology to drive consumer purchase decisions Read More »
