From aspiration to urgency: a guide to winning home improvement projects
Executing full-funnel strategies to win market share in the home services category
From aspiration to urgency: a guide to winning home improvement projects Read More »
Marketing Strategy
Simplifying the power of predictive modeling for marketing success
Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
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Why you should add predictive modeling to your marketing mix
If you’re not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
Why you should add predictive modeling to your marketing mix Read More »
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising
“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising Read More »
Exploring new media channels for your brand
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
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The crossover between brand and performance
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
The crossover between brand and performance Read More »
12 industry leaders share their favorite personal and business ‘growth hacks’
Question: What’s a favorite personal and business ‘growth hack’ of one of the 12 industry leaders?
12 industry leaders share their favorite personal and business ‘growth hacks’ Read More »
17 key components of crisis-resistant enterprises (and how to develop them)
Question: What’s one of the 17 key components of crisis-resistant enterprises?
17 key components of crisis-resistant enterprises (and how to develop them) Read More »
17 burned-out marketing clichés and strategies to avoid
Question: What’s one of the 17 burned-out marketing clichés and strategies to avoid?
17 burned-out marketing clichés and strategies to avoid Read More »
Elevate Your Lead Gen Strategy for Accelerated Growth
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
Elevate Your Lead Gen Strategy for Accelerated Growth Read More »
