Audience Intelligence | Hawthorne Advertising

Audience Intelligence

SanDisk iXpand

SanDisk iXpand Mini Driving ecommerce & retail sales during the competitive holiday season. 1072% Lift in ecommerce YOY. 44% Lift in retail sales YOY. The Situation SanDisk | Western Digital sought a partner to help them launch their new product iXpand Mini, across a set of broader audiences. They were seeking help with the design […]

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SanDisk ibi

SanDisk ibi Reframing tech product positioning to lift unit sales. 571% Lift in units sold across physical/online retail. 36% Above goal for impressions delivery, P35-64. The Situation SanDisk | Western Digital was launching a new photo sharing product called ibi, in market. The goal of generating product awareness with the launch was accomplished with a

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Dyson Powerful creative for the powerhouse brand. 270% Increase in ROI. The Situation Dyson’s DC59 and DC40 “Animal” vacuums, designed especially for pet owners, competed with both general use and specific purpose models from other vacuum manufacturers. The brand was encountering aggressive competitive advertising claims that challenged the vacuums’ technical superiority and, consequently, their high

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Western Digital

Western Digital Activating media strategy across audiences and product lines The Situation Since 2018, Western Digital has relied on Hawthorne to help create strong awareness of their unique product lines across a wide audience spectrum, while driving high sales volume in an extremely competitive tech market. Hawthorne’s Solution Hawthorne has successfully partnered with Western Digital

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