Personalizing interactions to the people that use your products or services can help drive customer engagement.
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Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
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Increasing revenue doesn’t necessarily have to mean growing your current client base.
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Every time executives speak publicly, they communicate a lot—not only about themselves, but also their organization.
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We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
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The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
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Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
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Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
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Building an effective organic marketing strategy can be done without a large budget.
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Understanding of consumers as individuals can guide current and future business decisions.
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