Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- MarTech Series
- Karla Crawford Kerr
Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent
- Forbes
- Jessica Hawthorne-Castro
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
- Forbes
- Jessica Hawthorne-Castro
Want to sharpen your client service game? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strategic guidance and creative innovation to data-driven results, these are the services clients appreciate most.
- Hawthorne Advertising
- Christian Jones
Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.
- Hawthorne Advertising
- Anik Joshi
How to build and execute a marketing plan that addresses the consumer adoption curve - effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
- Forbes
- Jessica Hawthorne-Castro
Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.
- Forbes
- Jessica Hawthorne-Castro
Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.
- Forbes
- Jessica Hawthorne-Castro
Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.
- Forbes
- Jessica Hawthorne-Castro
Want to elevate your CEO’s online presence and amplify your company’s reach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From crafting a compelling narrative to leveraging content strategy and platform dynamics, these data driven insights offer actionable steps to amplify influence and impact.
- Hawthorne Advertising
- Jessica Hawthorne-Castro
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her professional journey and five tips you will need to succeed as a senior executive.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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