INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 ways to cultivate strong, lasting client relationships?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to reach target audiences using Snapchat’s AR filters?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 6 unique sales tactics that close deals and build lasting relationships?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 essential tips to kickstart your podcasting journey?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 expert insights into the rise of AI influencers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 budget-friendly tips to help new founders acquire customers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 strategies for bringing out the potential in ′average performers′?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to build a team culture of mutual respect and appreciation?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 critical factors to cover when negotiating contracts with clients?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 tips on how to become a thought leader without self-promoting (and why)?

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business




