Ai

21 leaders on staying educated on AI

Agency Press / By

How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.

21 leaders on staying educated on AI Read More »

AI is reshaping marketing teams from the inside

Agency Press / By

AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne-Castro explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.

Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.

AI is reshaping marketing teams from the inside Read More »

How to overcome real-world challenges in AI marketing automation

Agency Press / By

What are the biggest obstacles to successfully implementing AI in marketing automation? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From integrating data across platforms and building reliable data infrastructure to ensuring AI has the connected information it needs to drive smarter decisions, these expert perspectives explore how organizations can overcome common implementation challenges and unlock the full potential of AI-powered marketing.

How to overcome real-world challenges in AI marketing automation Read More »

How top agencies are restructuring to enable AI-driven models

Agency Press / By

How are today’s leading agencies restructuring to thrive in an AI-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape.

How top agencies are restructuring to enable AI-driven models Read More »

14 ways AI tools frustrate agency leaders and how to improve them

Agency Press / By

How can AI tools better support agency leaders and marketing teams? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From improving accuracy and accountability to setting realistic expectations around AI-generated outputs, these perspectives highlight where AI still has room to grow and how organizations can use it more effectively.

14 ways AI tools frustrate agency leaders and how to improve them Read More »

Christian Jones on using AI to elevate Hawthorne Advertising

Agency Press / By

In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.

Christian Jones on using AI to elevate Hawthorne Advertising Read More »

How to make marketing stand out amid a din of AI-focused messaging

Agency Press / By

Wondering how marketers can cut through the growing noise of AI-heavy messaging in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing clear human and business value to using plainspoken, solution-focused messaging and authentic storytelling, these perspectives highlight what it really takes to stand out in an AI-saturated landscape.

How to make marketing stand out amid a din of AI-focused messaging Read More »

The most important non-AI tech skills for comms pros

Agency Press / By

Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.

The most important non-AI tech skills for comms pros Read More »

How 21 leaders let employees use AI in the workplace

Agency Press / By

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

How 21 leaders let employees use AI in the workplace Read More »

How to get the best out of a GPT to complete creative agency tasks

Agency Press / By

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

How to get the best out of a GPT to complete creative agency tasks Read More »