Ai | Hawthorne Advertising

The most important non-AI tech skills for comms pros

Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.

The most important non-AI tech skills for comms pros Read More »

How 21 leaders let employees use AI in the workplace

Agency Press / By Paulina Rzepkowska

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

How 21 leaders let employees use AI in the workplace Read More »

How to get the best out of a GPT to complete creative agency tasks

Agency Press / By Paulina Rzepkowska

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

How to get the best out of a GPT to complete creative agency tasks Read More »

The AI advertising revolution: three transformations reshaping marketing forever

Agency Press / By Paulina Rzepkowska

Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.

The AI advertising revolution: three transformations reshaping marketing forever Read More »

How to make seamless AI-driven streaming ads: 12 expert tips

Agency Press / By Paulina Rzepkowska

AI-driven streaming ads are transforming the way brands connect with audiences—when done right, they can be both seamless and impactful. Proud to share this new Forbes Agency Council article featuring expert insights from leaders across the industry, including Jessica Hawthorne-Castro, who weighs in on how brands can stay authentic while leveraging automation.

How to make seamless AI-driven streaming ads: 12 expert tips Read More »

How to optimize AI shopping agent comms: 12 tips for retail brands

Agency Press / By Paulina Rzepkowska

As AI shopping assistants become a bigger part of the retail experience, how can brands ensure they’re communicating effectively—without losing the human touch? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for optimizing AI-powered retail interactions. From using brand-aligned messaging and emotional cues to prioritizing transparency and real-time learning, the insights aim to help retail brands build trust and drive conversions in the age of AI.

How to optimize AI shopping agent comms: 12 tips for retail brands Read More »

How to make the most of AI: 19 low-cost solutions for smaller agencies

Agency Press / By Paulina Rzepkowska

In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.

How to make the most of AI: 19 low-cost solutions for smaller agencies Read More »

What ethical AI really looks like in agency work

Agency Press / By Paulina Rzepkowska

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read.

What ethical AI really looks like in agency work Read More »

AI in CMS: The road ahead for smarter content management

Agency Press / By Paulina Rzepkowska

AI is reshaping the future of content management — are you ready? Jessica Hawthorne-Castro provides her thoughts on how AI-powered CMS platforms are revolutionizing content creation, personalization and efficiency in a recent article by CMSWire. From automating workflows to delivering smarter customer experiences, the road ahead is full of possibilities.

AI in CMS: The road ahead for smarter content management Read More »

14 expert tips on how to leverage AI to build a loyal brand community

Agency Press / By Paulina Rzepkowska

AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.

14 expert tips on how to leverage AI to build a loyal brand community Read More »