marketing | Page 6 of 18 | Hawthorne Advertising

Your 2024 Back-to-School Campaign Planning: Too Soon? Nope

The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.

Your 2024 Back-to-School Campaign Planning: Too Soon? Nope Read More »

19 agency pros share dream topics they would join a panel to discuss

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 19 agency pros’ dream topics they would join a panel to discuss?

19 agency pros share dream topics they would join a panel to discuss Read More »

19 unconventional branded social media accounts that inspire marketers

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 19 unconventional branded social media accounts that inspire marketers?

19 unconventional branded social media accounts that inspire marketers Read More »

17 big signs that a prospective agency client isn’t worth taking on

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?

17 big signs that a prospective agency client isn’t worth taking on Read More »

Exploring new media channels for your brand

Agency Press / By Paulina Rzepkowska

As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?

Exploring new media channels for your brand Read More »

15 types of content assets to meet specific client marketing goals

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 15 types of content assets to meet specific client marketing goals?

15 types of content assets to meet specific client marketing goals Read More »

16 creative ways to leverage unique visuals in campaigns and online

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 16 creative ways to leverage unique visuals in campaigns and online?

16 creative ways to leverage unique visuals in campaigns and online Read More »

The crossover between brand and performance

Agency Press / By Paulina Rzepkowska

How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.

The crossover between brand and performance Read More »

19 effective strategies to test and choose the right product name

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 19 effective strategies to test and choose the right product name?

19 effective strategies to test and choose the right product name Read More »

14 innovative social commerce ideas to boost reach, exposure and sales

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 14 innovative social commerce ideas to boost reach, exposure and sales?

14 innovative social commerce ideas to boost reach, exposure and sales Read More »