Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Personalizing interactions to the people that use your products or services can help drive customer engagement.
- The Business Journals
- Jessica Hawthorne-Castro
Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
- The Business Journals
- Jessica Hawthorne-Castro
Increasing revenue doesn’t necessarily have to mean growing your current client base.
- Forbes
- Jessica Hawthorne-Castro
Every time executives speak publicly, they communicate a lot—not only about themselves, but also their organization.
- Adweek
- Jessica Hawthorne-Castro
We all know personalization and micro targeting has become more and more prevalent, but it is a "must have" instead of a "nice to have" at this point for marketers.
- AiThority
- Karla Crawford Kerr & Cyndi McMaster
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
- AdExchanger
- George Leon
Buyers who need to maintain a presence during this year's midterms will have to plan on paying more to place inventory that receives lower response rates.
- The Business Journals
- Jessica Hawthorne-Castro
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
- The Business Journals
- Jessica Hawthorne-Castro
Building an effective organic marketing strategy can be done without a large budget.
- The Business Journals
- Jessica Hawthorne-Castro
Understanding of consumers as individuals can guide current and future business decisions.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
