INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- A Founder's Life
- Jessica Hawthorne
What does it take to build a business that lasts for 40 years?
For Jessica Hawthorne, CEO and owner of Hawthorne Advertising, it’s not about chasing every new trend or abandoning what works in favor of what’s next. It’s about knowing when to protect your successful core — while continuing to test, learn and evolve.
In the latest episode of A Founder’s Life, Jessica sits down with Leo Gestetner to discuss entrepreneurship, leadership, career reinvention, family, AI and the principles that have shaped Hawthorne Advertising.
As Hawthorne celebrates 40 years, the conversation is a great reminder that sustainable growth isn’t about constantly starting over. It’s about knowing what to keep, knowing what to test and giving new ideas enough time and resources to prove themselves.
- Forbes
- Jessica Hawthorne
Understanding your audience is at the heart of effective marketing — but truly understanding an agency client’s audience requires more than surface-level demographics. Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “18 Innovative Ways To Better Understand An Agency Client’s Audience.”
In the article, Jessica shares insights on how agencies can leverage data, technology and deeper audience intelligence to move beyond assumptions and develop more meaningful, effective strategies for their clients.
- Inc.com
- Jessica Hawthorne
How can leaders prepare their businesses to adapt, evolve and thrive in the face of change? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, business leaders share strategies for building resilient organizations that can navigate change, embrace new opportunities and position themselves for long-term success.
- Senior Executive
- Jessica Hawthorne
How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.
- Forbes
- Jessica Hawthorne
How can brands effectively build awareness when entering a new market? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.
- Forbes
- Jessica Hawthorne
How can small brands make a big impact with micro-influencers during the holiday season? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From identifying the right creators and building authentic partnerships to developing campaigns that resonate with niche audiences, these expert perspectives offer strategies for leveraging micro-influencers to drive meaningful engagement and results this holiday season.
- Inc.com
- Jessica Hawthorne
How can small, intentional rituals help shape a stronger workplace culture? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, business leaders share simple cultural rituals that can strengthen connection, reinforce company values and create a more engaged and supportive workplace.
- Senior Executive
- Jessica Hawthorne
How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how brands can avoid performative marketing, build credibility through consistent action and ensure their messaging aligns with their mission, values and actions.
- Inc.com
- Jessica Hawthorne
How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.
- Senior Executive
- Jessica Hawthorne
How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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