Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.
Want to start your own agency? Here are 17 key pieces of expert advice Read More »
As we approach 2025, staying ahead of the curve in the marketing industry is essential. Jessica Hawthorne-Castro has highlighted five key trends poised to reshape the landscape next year, from evolving AI capabilities to shifting consumer priorities in her latest article for Forbes Agency Council.
5 trends that will influence the marketing industry in 2025 Read More »
Public relations is about more than strategy—it’s about mastering the art of connection, creativity and adaptability. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights a soft skill that every PR professional should hone to thrive in today’s dynamic landscape. From fostering emotional intelligence to staying resilient under pressure, these insights will help you stand out in a competitive industry.
How to make it in PR today: 17 unconventional soft skills to hone Read More »
Connecting with your audience on a deeper level starts with great storytelling, but how can corporations craft stories that truly resonate? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how to tell authentic, engaging and impactful stories that elevate your brand and foster stronger consumer relationships.
How to connect with consumers: 14 storytelling tips for corporations Read More »
If you’re planning your holiday campaigns, don’t miss these strategies to help boost engagement and sales. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her impactful tips that will spark new ideas for anyone looking to elevate their holiday campaigns.
How to leverage social shopping: 16 holiday tips for brands Read More »
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
14 expert tips on how to leverage AI to build a loyal brand community Read More »
In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.
How to launch a well-known product’s package redesign: 16 key steps Read More »
Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don’t have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”
15 mistakes new agencies make (and how to fix potential consequences) Read More »
Looking to elevate your brand’s digital presence? Discover Jessica Hawthorne-Castro’s strategy to boost engagement with branded AR features in this must-read Forbes Agency Council article.
How to get users to actually try branded AR features Read More »
In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.
16 important metrics for today’s CMOs to watch Read More »
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