Forbes Agency Council | Page 2 of 22

From metrics to meaning: why emotional analytics are the next frontier in brand strategy

If you’re only tracking metrics like clicks and views, you’re only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.

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How to organically grow a brand’s social media following

Agency Press / By Paulina Rzepkowska

Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.

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How to make seamless AI-driven streaming ads: 12 expert tips

Agency Press / By Paulina Rzepkowska

AI-driven streaming ads are transforming the way brands connect with audiences—when done right, they can be both seamless and impactful. Proud to share this new Forbes Agency Council article featuring expert insights from leaders across the industry, including Jessica Hawthorne-Castro, who weighs in on how brands can stay authentic while leveraging automation.

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20 ways clients adapt campaign strategies in an uncertain climate

Agency Press / By Paulina Rzepkowska

In Forbes Agency Council latest article, Jessica Hawthorne-Castro shared insight on how agencies are adapting marketing strategies amid shifting consumer behaviors and economic volatility. For anyone wondering how to balance data-driven precision with emotional resonance—this roundup is a fantastic resource.

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When a founder steps down and a new leader steps up: 18 PR tips

Agency Press / By Paulina Rzepkowska

Leadership transitions signal change—and opportunity. But how do brands navigate founder exits and new leadership with PR that supports credibility, continuity, and momentum? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her top strategy to ensure smooth transitions.

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How to optimize AI shopping agent comms: 12 tips for retail brands

Agency Press / By Paulina Rzepkowska

As AI shopping assistants become a bigger part of the retail experience, how can brands ensure they’re communicating effectively—without losing the human touch? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for optimizing AI-powered retail interactions. From using brand-aligned messaging and emotional cues to prioritizing transparency and real-time learning, the insights aim to help retail brands build trust and drive conversions in the age of AI.

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16 ways for agency leaders to help new remote hires ramp up faster

Agency Press / By Paulina Rzepkowska

Starting a new role remotely can feel like being dropped into a new world without a map. For agency leaders, helping new hires find their footing—fast—isn’t just good onboarding, it’s good business. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to help remote team members ramp up more quickly and feel connected from day one. If you’re leading a hybrid or remote team, it’s well worth the read.

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10 reasons live shopping is driving e-commerce growth in 2025

Agency Press / By Paulina Rzepkowska

Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne-Castro provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read.

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How to build a crisis management comms strategy: 20 practical steps

Agency Press / By Paulina Rzepkowska

In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.

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How agencies are leveraging 15 social media updates right now

Agency Press / By Paulina Rzepkowska

Staying ahead of ever-evolving social media trends is no easy feat—but it’s essential for brands and agencies looking to stay relevant and drive real results. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights how agencies are already leveraging the latest platform updates to connect more meaningfully with audiences.

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