Analytics | Hawthorne Advertising

Analytics

Los Angeles Times Case Study

Los Angeles Times Case Study Expanding into new channels and leveraging Amazon DSP to boost DTC subscriptions. 72% Cost Per Acquisition was 72% better than goal projections 51% Performance bested the other media channel averages (programmatic, search, social) for this period by 51% The Situation Hawthorne Advertising, in conjunction with the Los Angeles Times subscription …

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SanDisk iXpand

SanDisk iXpand Mini Driving ecommerce & retail sales during the competitive holiday season. 1072% Lift in ecommerce YOY. 44% Lift in retail sales YOY. The Situation SanDisk | Western Digital sought a partner to help them launch their new product iXpand Mini, across a set of broader audiences. They were seeking help with the design …

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SanDisk ibi

SanDisk ibi Reframing tech product positioning to lift unit sales. 571% Lift in units sold across physical/online retail. 36% Above goal for impressions delivery, P35-64. The Situation SanDisk | Western Digital was launching a new photo sharing product called ibi, in market. The goal of generating product awareness with the launch was accomplished with a …

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Dexcom

Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution …

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L’Oréal Unbelieva-brow

L’Oréal Unbelieva-Brow Lifting sales with unique creative and celebrity influencers. 42% Sales lift increased by 42% with Hawthorne’s creative execution The Situation After creating successful spots for the L’Oréal haircare and skincare divisions, Hawthorne’s creative and production services were referred to the cosmetics division. L’Oréal’s long wear brow gel, Unbelieva-Brow, had already been on the …

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La Roche-Posay

La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within …

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Kevin’s Natural Foods

Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners …

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Children’s Hospital Los Angeles

Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION​: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY, …

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DAP

DAP Activating responsive video creative and strategy to boost sales at Home Depot. 182% An average of 182% increase in the Home Depot weekly sales The Situation DAP approached Hawthorne to market their new product the Eclipse Wall Repair Patch. DAP sought out an efficient way to introduce the Eclipse Rapid Wall Repair Patch to …

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chewy

Chewy Case Study

Chewy Case Study Accelerating massive growth with strategic media in the pet care category. 100% Cost Per Action TV Match to Online Perf. 2.5x Increase in Customer Retention $3.35B Sale to PetSmart THE SITUATION: 100% ONLINE BUSINESS​ Chewy had established a premium and successful brand with 100% focus on digital channels. Based on digital learnings, …

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