Inspiring a healthier outlook and outcome for patients. Dexcom Creative Social Campaign WinnerMarcom 2024Gold Award Meeting your perfect match is a beautiful thing, which is exactly what inspired Hawthorne’s new integrated creative campaign for Dexcom, the worldwide leader in wearable CGM (continuous glucose monitoring) devices. Hawthorne’s “Meet Your Perfect Match” showcased how GLP-1 medication users […]
Creating a Winning Streak for a Streak-Free Glass Cleaner Invisible Glass 2024 Creative Campaign Winner2024 Platinum Hermes Award Hawthorne brought major visibility to Invisible Glass, a challenger brand that produced superior streak-free cleaning results over the category leader, Windex. By mixing humor with honest insights, we created a memorable campaign that featured three well-meaning, but
Brewing up bold new creative for our favorite coffee client. Don Francisco’s Creative Campaign Winner2024 Platinum Hermes Award Don Francisco’s Coffee, a family-run business for 40+ years, approached Hawthorne to break out of the increasingly competitive market of affordable coffee. We created a modern-day campaign that embodied the founder’s colorful spirit which he poured into
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SanDisk iXpand Mini Driving ecommerce & retail sales during the competitive holiday season. 1072% Lift in ecommerce YOY. 44% Lift in retail sales YOY. The Situation SanDisk | Western Digital sought a partner to help them launch their new product iXpand Mini, across a set of broader audiences. They were seeking help with the design
Dyson Powerful creative for the powerhouse brand. 270% Increase in ROI. The Situation Dyson’s DC59 and DC40 “Animal” vacuums, designed especially for pet owners, competed with both general use and specific purpose models from other vacuum manufacturers. The brand was encountering aggressive competitive advertising claims that challenged the vacuums’ technical superiority and, consequently, their high
Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution
L’Oréal Unbelieva-Brow Lifting sales with unique creative and celebrity influencers. 42% Sales lift increased by 42% with Hawthorne’s creative execution The Situation After creating successful spots for the L’Oréal haircare and skincare divisions, Hawthorne’s creative and production services were referred to the cosmetics division. L’Oréal’s long wear brow gel, Unbelieva-Brow, had already been on the
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La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within
Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners
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Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY,
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Midwest
