Strategy | Hawthorne Advertising

Strategy

Los Angeles Times Case Study

Los Angeles Times Case Study Expanding into new channels and leveraging Amazon DSP to boost DTC subscriptions. 72% Cost Per Acquisition was 72% better than goal projections 51% Performance bested the other media channel averages (programmatic, search, social) for this period by 51% The Situation Hawthorne Advertising, in conjunction with the Los Angeles Times subscription […]

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SanDisk iXpand

SanDisk iXpand Mini Driving ecommerce & retail sales during the competitive holiday season. 1072% Lift in ecommerce YOY. 44% Lift in retail sales YOY. The Situation SanDisk | Western Digital sought a partner to help them launch their new product iXpand Mini, across a set of broader audiences. They were seeking help with the design

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SanDisk ibi

SanDisk ibi Reframing tech product positioning to lift unit sales. 571% Lift in units sold across physical/online retail. 36% Above goal for impressions delivery, P35-64. The Situation SanDisk | Western Digital was launching a new photo sharing product called ibi, in market. The goal of generating product awareness with the launch was accomplished with a

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Dyson

Dyson Powerful creative for the powerhouse brand. 270% Increase in ROI. The Situation Dyson’s DC59 and DC40 “Animal” vacuums, designed especially for pet owners, competed with both general use and specific purpose models from other vacuum manufacturers. The brand was encountering aggressive competitive advertising claims that challenged the vacuums’ technical superiority and, consequently, their high

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Dexcom

Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution

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La Roche-Posay

La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within

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Kevin’s Natural Foods

Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners

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Children’s Hospital Los Angeles

Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION​: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY,

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chewy

Chewy Case Study

Chewy Case Study Accelerating massive growth with strategic media in the pet care category. 100% Cost Per Action TV Match to Online Perf. 2.5x Increase in Customer Retention $3.35B Sale to PetSmart THE SITUATION: 100% ONLINE BUSINESS​ Chewy had established a premium and successful brand with 100% focus on digital channels. Based on digital learnings,

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