Strategy | Hawthorne Advertising



Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution …

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La Roche-Posay

La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within …

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Kevin’s Natural Foods

Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners …

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Children’s Hospital Los Angeles

Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION​: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY, …

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Chewy Case Study

Chewy Case Study Accelerating massive growth with strategic media in the pet care category. 100% Cost Per Action TV Match to Online Perf. 2.5x Increase in Customer Retention $3.35B Sale to PetSmart THE SITUATION: 100% ONLINE BUSINESS​ Chewy had established a premium and successful brand with 100% focus on digital channels. Based on digital learnings, …

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