Dyson Powerful creative for the powerhouse brand. 270% Increase in ROI. The Situation Dyson’s DC59 and DC40 “Animal” vacuums, designed especially for pet owners, competed with both general use and specific purpose models from other vacuum manufacturers. The brand was encountering aggressive competitive advertising claims that challenged the vacuums’ technical superiority and, consequently, their high …
Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution …
La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within …
Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners …
Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY, …
DAP Activating responsive video creative and strategy to boost sales at Home Depot. 182% An average of 182% increase in the Home Depot weekly sales The Situation DAP approached Hawthorne to market their new product the Eclipse Wall Repair Patch. DAP sought out an efficient way to introduce the Eclipse Rapid Wall Repair Patch to …
Chewy Case Study Accelerating massive growth with strategic media in the pet care category. 100% Cost Per Action TV Match to Online Perf. 2.5x Increase in Customer Retention $3.35B Sale to PetSmart THE SITUATION: 100% ONLINE BUSINESS Chewy had established a premium and successful brand with 100% focus on digital channels. Based on digital learnings, …
Zenwise Health Launching a new, OTC digestive health product line CREATING AWARENESS, A VOICE AND RESPONSE TO ZENWISE HEALTH Gastrointestinal issues can be serious, but with Zenwise Health, we knew the brand needed to have fun to stand out. Zenwise isn’t about treating symptoms; it’s about giving your body the power to enjoy those favorite …
Credit One Bank Driving awareness and applications in a sea of sameness The Situation Credit One Bank, the fastest-growing credit card issuer in the U.S., engaged Hawthorne Advertising to help guide the brand into direct response TV, both creatively and with media targeting. A breakthrough, integrated advertising campaign was needed as a growth driver to …
Homeadvisor Building a challenger brand into a champion with long-term strategy 400% Unaided awareness lift 50% Improvement in KPIs The Situation Hawthorne Advertising helped launch HomeAdvisor, formerly known as ServiceMagic, in the home services category dominated by Angie’s List. The focus was on educating homeowners on the company’s main service — connecting homeowners with prescreened …
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