J-B Weld Strategic Growth Through Expanded Multi-Channel Marketing 67% UnitSales Increase 32% OverallSales Increase 64% Sales Growth in Test Markets 5-10% Year-Over-Year Revenue Increase In the competitive world of consumer packaged goods, J-B Weld faced a challenge: reinforce their position with loyal customers while capturing a younger, more diverse audience. Their partnership with Hawthorne Advertising […]
Creating a Winning Streak for a Streak-Free Glass Cleaner Invisible Glass 2024 Creative Campaign Winner2024 Platinum Hermes Award Hawthorne brought major visibility to Invisible Glass, a challenger brand that produced superior streak-free cleaning results over the category leader, Windex. By mixing humor with honest insights, we created a memorable campaign that featured three well-meaning, but
Brewing up bold new creative for our favorite coffee client. Don Francisco’s Creative Campaign Winner2024 Platinum Hermes Award Don Francisco’s Coffee, a family-run business for 40+ years, approached Hawthorne to break out of the increasingly competitive market of affordable coffee. We created a modern-day campaign that embodied the founder’s colorful spirit which he poured into
Don Francisco’s Coffee Read More »
Los Angeles Times Case Study Expanding into new channels and leveraging Amazon DSP to boost DTC subscriptions. 72% Cost Per Acquisition was 72% better than goal projections 51% Performance bested the other media channel averages (programmatic, search, social) for this period by 51% The Situation Hawthorne Advertising, in conjunction with the Los Angeles Times subscription
Los Angeles Times Case Study Read More »
Dyson Powerful creative for the powerhouse brand. 270% Increase in ROI. The Situation Dyson’s DC59 and DC40 “Animal” vacuums, designed especially for pet owners, competed with both general use and specific purpose models from other vacuum manufacturers. The brand was encountering aggressive competitive advertising claims that challenged the vacuums’ technical superiority and, consequently, their high
Dexcom Educating audiences and driving leads for a breakthrough medtech product. 72% Increase in Average Daily Qualified Leads 41% Increase in Visit to Lead Conversion The Situation Dexcom pioneered Continuous Glucose Monitoring (CGM) Systems. At the time of launch, there was low awareness of CGM amongst patients and the medical care provider community. Hawthorne’s Solution
La Roche-Posay Successfully introducing new, premium product lines in self-care category. 30% The brand response campaign generated a 30% incremental boost in revenue across the entire LRP product line 35% Online lead-to-purchase conversion rose by 35% The Situation La Roche-Posay needed to introduce Anthelios sunscreen to the U.S. market and generate awareness and consideration within
Kevin’s Natural Foods Elevating retail sales and branded search with a targeted test & control market strategy. 536% 536% average brand search lift in active markets over a 6 week flight 80% The campaign achieved an average 80% reach in target markets The Situation Kevin’s Natural Foods offers fresh, refrigerated meals via retail grocery partners
Kevin’s Natural Foods Read More »
Children’s Hospital Los Angeles A creative-driven, omni-channel campaign to increase donations and support children. 16% Increase in number of average YOY donations 74% Increase in average YOY ROAs THE SITUATION: CHARITABLE DONATIONS TRENDING DOWN Children’s Hospital Los Angeles enlisted Hawthorne’s expertise at a crucial time when charitable giving drastically dropped. HAWTHORNE’S SOLUTION: NEW BRAND STRATEGY,
Children’s Hospital Los Angeles Read More »
DAP Activating responsive video creative and strategy to boost sales at Home Depot. 182% An average of 182% increase in the Home Depot weekly sales The Situation DAP approached Hawthorne to market their new product the Eclipse Wall Repair Patch. DAP sought out an efficient way to introduce the Eclipse Rapid Wall Repair Patch to
Los Angeles, CA
New York, NY
Midwest
